MANAGING BRAND EQUITY
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In The Last Decade
doi.org/w48766756 →Countries where authors are citing MANAGING BRAND EQUITY
This map shows the geographic impact of MANAGING BRAND EQUITY. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by MANAGING BRAND EQUITY with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites MANAGING BRAND EQUITY more than expected).
Fields of papers citing MANAGING BRAND EQUITY
This network shows the impact of MANAGING BRAND EQUITY. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the MANAGING BRAND EQUITY.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/w48766756.