Peter Anabila

433 total citations
18 papers, 270 citations indexed

About

Peter Anabila is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Peter Anabila has authored 18 papers receiving a total of 270 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. Recurrent topics in Peter Anabila's work include Customer Service Quality and Loyalty (12 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Peter Anabila is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Peter Anabila collaborates with scholars based in Ghana, United States and South Africa. Peter Anabila's co-authors include Ernest Yaw Tweneboah‐Koduah, Bedman Narteh, Russell Abratt, Dadson Awunyo‐Vitor, George Kofi Amoako and Benedict Weobong and has published in prestigious journals such as Journal of Brand Management, International Journal of Bank Marketing and Journal of Small Business and Enterprise Development.

In The Last Decade

Peter Anabila

17 papers receiving 251 citations

Peers

Peter Anabila

OBHRM

MARKE

SPS

ISM

Kazi Omar Siddiqi Bangladesh

Rooma Roshnee Ramsaran‐Fowdar Australia

Koushiki Choudhury India

M. Tait South Africa

Brian L. Bourdeau United States

Francisco José Cossío-Silva Spain

Dipanjan Kumar Dey India

Kamilia Bahia Canada

Asier Baquero Spain

Ahmad Nizam Indonesia

Kazi Omar Siddiqi Bangladesh

Peter Anabila

220 ×1.5

OBHRM

162 ×1.2

MARKE

76 ×0.7

SPS

45 ×0.7

92 ×1.9

ISM

Citations per year, relative to Peter Anabila Peter Anabila (= 1×) peers Kazi Omar Siddiqi

Countries citing papers authored by Peter Anabila

Since Specialization

Citations

This map shows the geographic impact of Peter Anabila's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter Anabila with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter Anabila more than expected).

Fields of papers citing papers by Peter Anabila

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Peter Anabila. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter Anabila. The network helps show where Peter Anabila may publish in the future.

Co-authorship network of co-authors of Peter Anabila

This figure shows the co-authorship network connecting the top 25 collaborators of Peter Anabila. A scholar is included among the top collaborators of Peter Anabila based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Peter Anabila. Peter Anabila is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Anabila, Peter, et al.. (2025). Risky drinking and sexual risk behaviours among young adults in Ghana: evidence from the La-Nkwantanang Madina municipality. International Journal of Adolescence and Youth. 30(1).

Anabila, Peter, et al.. (2024). E-commerce adoption among entrepreneurial firms in Sub-Saharan Africa. Journal of Small Business and Enterprise Development. 31(7). 1400–1423. 6 indexed citations

Anabila, Peter, et al.. (2024). Assessing the Impact of e-Levy on Perceived Value and Customer Satisfaction of Mobile Money Innovation in Ghana. Journal of International Consumer Marketing. 37(2). 129–141. 1 indexed citations

Abratt, Russell, et al.. (2022). Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust. Journal of Brand Management. 29(4). 363–382. 29 indexed citations

Anabila, Peter, et al.. (2021). Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight. Journal of Quality Assurance in Hospitality & Tourism. 23(3). 748–770. 53 indexed citations

Anabila, Peter, et al.. (2021). Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity. International Journal of Wine Business Research. 34(1). 133–154. 9 indexed citations

Anabila, Peter, et al.. (2021). Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: the mediation role of tourist satisfaction. Journal of Strategic Marketing. 31(1). 99–115. 7 indexed citations

Anabila, Peter. (2020). Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm. International Journal of Pharmaceutical and Healthcare Marketing. 15(1). 155–172. 3 indexed citations

Anabila, Peter. (2019). Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective. Journal of Marketing Communications. 26(3). 229–242. 22 indexed citations

10.

Anabila, Peter, et al.. (2019). Patients’ perceptions of healthcare quality in Ghana. International Journal of Health Care Quality Assurance. 32(1). 176–190. 18 indexed citations

11.

Anabila, Peter. (2019). Service quality: A subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana. Health Marketing Quarterly. 36(2). 136–151. 24 indexed citations

12.

Anabila, Peter, et al.. (2019). Market orientation: a key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for HIGHER EDUCATION. 30(1). 125–144. 22 indexed citations

13.

Anabila, Peter, et al.. (2018). Assessing service quality in Ghana’s public hospitals: evidence from Greater Accra and Ashanti Regions. Total Quality Management & Business Excellence. 31(9-10). 1009–1021. 21 indexed citations

14.

Amoako, George Kofi, et al.. (2017). Mediation role of brand preference on bank advertising and customer loyalty. International Journal of Bank Marketing. 35(6). 983–996. 16 indexed citations

15.

Anabila, Peter, et al.. (2015). Consumer Perception of Sex Appeal Advertising: A High Context Cultural Perspective. SSRN Electronic Journal. 14(4). 34. 5 indexed citations

16.

Anabila, Peter. (2015). Exploring Branding as a Strategy to Boost Local Rice Patronage: Evidence from Ghana. SSRN Electronic Journal. 12(1). 60. 1 indexed citations

17.

Anabila, Peter & Dadson Awunyo‐Vitor. (2013). Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana’s Banking Industry. International Journal of Marketing Studies. 5(1). 9 indexed citations

18.

Anabila, Peter, Bedman Narteh, & Ernest Yaw Tweneboah‐Koduah. (2012). Relationship Marketing Practices and Customer Loyalty: Evidence from the Banking Industry in Ghana. European Journal of Business and Management. 4(13). 51–61. 24 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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