Oluwole Iyiola

495 total citations
41 papers, 332 citations indexed

About

Oluwole Iyiola is a scholar working on Marketing, Management of Technology and Innovation and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Oluwole Iyiola has authored 41 papers receiving a total of 332 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 9 papers in Management of Technology and Innovation and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Oluwole Iyiola's work include Entrepreneurship Studies and Influences (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers). Oluwole Iyiola is often cited by papers focused on Entrepreneurship Studies and Influences (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers). Oluwole Iyiola collaborates with scholars based in Nigeria and South Africa. Oluwole Iyiola's co-authors include Ayodotun Stephen Ibidunni, Ayodele Maxwell Olokundun, Taiye Borishade, Fred Peter, Olaleke Ogunnaike, M. E. Ogbari, Augusta Bosede Amaihian, Odunayo Paul Salau, Hezekiah Olubusayo Falola and Adewale Omotayo Osibanjo and has published in prestigious journals such as SHILAP Revista de lepidopterología, Heliyon and Journal of Fashion Marketing and Management.

In The Last Decade

Oluwole Iyiola

38 papers receiving 308 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Oluwole Iyiola Nigeria 11 117 70 66 59 49 41 332
Victor Silva Corrêa Brazil 10 174 1.5× 82 1.2× 68 1.0× 90 1.5× 50 1.0× 46 321
Antonina Bauman United States 8 128 1.1× 67 1.0× 34 0.5× 51 0.9× 27 0.6× 15 307
Esuh Ossai-Igwe Lucky Malaysia 10 115 1.0× 86 1.2× 37 0.6× 45 0.8× 44 0.9× 18 281
Elizabeth Chinomona South Africa 9 67 0.6× 84 1.2× 52 0.8× 33 0.6× 33 0.7× 50 267
Kathryn Watson United Kingdom 5 178 1.5× 94 1.3× 73 1.1× 49 0.8× 78 1.6× 12 322
Rafael Fernández Guerrero Spain 7 102 0.9× 104 1.5× 54 0.8× 28 0.5× 78 1.6× 19 291
Raja Suzana Raja Kasim Malaysia 8 120 1.0× 93 1.3× 49 0.7× 35 0.6× 24 0.5× 31 293
Mohammad Reza Noruzi Iran 7 71 0.6× 42 0.6× 58 0.9× 29 0.5× 31 0.6× 46 234
Mohammad Alshallaqi Saudi Arabia 8 115 1.0× 43 0.6× 45 0.7× 56 0.9× 35 0.7× 14 233
Donard Games Indonesia 9 80 0.7× 29 0.4× 44 0.7× 44 0.7× 35 0.7× 57 267

Countries citing papers authored by Oluwole Iyiola

Since Specialization
Citations

This map shows the geographic impact of Oluwole Iyiola's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Oluwole Iyiola with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Oluwole Iyiola more than expected).

Fields of papers citing papers by Oluwole Iyiola

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Oluwole Iyiola. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Oluwole Iyiola. The network helps show where Oluwole Iyiola may publish in the future.

Co-authorship network of co-authors of Oluwole Iyiola

This figure shows the co-authorship network connecting the top 25 collaborators of Oluwole Iyiola. A scholar is included among the top collaborators of Oluwole Iyiola based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Oluwole Iyiola. Oluwole Iyiola is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Ogunnaike, Olaleke, et al.. (2021). Harnessing the sustainable competitive advantage of social motivation in the informal market: A West African society insight. Heliyon. 7(7). e07538–e07538. 6 indexed citations
3.
Iyiola, Oluwole, et al.. (2018). MODELLING THE RELATIONSHIP BETWEEN ENTREPRENEURIAL CLIMATE AND VENTURE PERFORMANCE: THE MODERATING ROLE OF ENTREPRENEURIAL COMPETENCIES. Academy of Entrepreneurship journal. 13 indexed citations
4.
Iyiola, Oluwole, et al.. (2018). Entrepreneurial Orientation and Business Performance of Non-Oil Exporting SMEs in Lagos State, Nigeria. International journal of entrepreneurship. 22(3). 1. 9 indexed citations
5.
Borishade, Taiye, et al.. (2018). Dataset on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria. Data in Brief. 19. 1948–1952. 2 indexed citations
6.
Iyiola, Oluwole, et al.. (2018). EXPLORING ALTERNATIVE FINANCING FOR ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA: SURMOUNTING CHALLENGES. Journal of Entrepreneurship Education. 21(2). 1. 15 indexed citations
7.
Iyiola, Oluwole, et al.. (2018). NEXUS BETWEEN INFORMAL NETWORKS AND RISK-TAKING: IMPLICATIONS FOR IMPROVING THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMES) IN NIGERIA. Academy of strategic management journal. 17(2). 13 indexed citations
8.
Iyiola, Oluwole, et al.. (2018). Data on impact of technological change on employees' cognitive attitude and organizational performance. Data in Brief. 18. 1360–1364. 7 indexed citations
9.
Olokundun, Ayodele Maxwell, Oluwole Iyiola, Ayodotun Stephen Ibidunni, et al.. (2018). The effect of non traditional teaching methods in entrepreneurship education on students entrepreneurial interest and business startups: A data article. Data in Brief. 19. 16–20. 43 indexed citations
10.
Iyiola, Oluwole, et al.. (2017). Empirical Assessment of Social Motivation and Performance ofInformal Entrepreneurs in Computer Village, Lagos State. 26–47. 1 indexed citations
11.
Iyiola, Oluwole, et al.. (2017). Empirical Assessment of Social Motivation and Performance of Informal Entrepreneurs in Computer Village, Lagos State. SHILAP Revista de lepidopterología. 1 indexed citations
12.
Olokundun, Ayodele Maxwell, et al.. (2017). Experiential Pedagogy and Shared Vision: A Focus on Identification of Business Opportunities by Nigerian University Students. Journal of Entrepreneurship Education. 20(2). 1. 14 indexed citations
13.
Olokundun, Ayodele Maxwell, et al.. (2017). PERCEPTIONS OF STUDENTS ON ENTREPRENEURSHIP CURRICULUM CONTENTS AND OPENMINDEDNESS: IMPLICATIONS FOR BUSINESS IDEA GENERATION OF NIGERIAN UNIVERSITY STUDENTS. Academy of Entrepreneurship journal. 23(2). 1. 13 indexed citations
14.
Iyiola, Oluwole, et al.. (2014). Children Advertisements and Their Effects on Family Purchasing Behaviour: A Study of Cannanland, Ota Nigeria. 3(2). 9–17.
15.
Iyiola, Oluwole, et al.. (2013). Attitudes toward Service Innovations in Red Meat Industry and its Consumption Effects on Nigerian Consumers. Covenant University Repository (Covenant University). 3(9). 39–49. 3 indexed citations
16.
Iyiola, Oluwole, et al.. (2013). PRODUCT DIFFERENTIATION: A TOOL OF COMPETITIVE ADVANTAGE AND OPTIMAL ORGANIZATIONAL PERFORMANCE (A STUDY OF UNILEVER NIGERIA PLC). European Scientific Journal ESJ. 9(34). 73 indexed citations
17.
Iyiola, Oluwole. (2013). The Relationship between Complaints, Emotion, Anger, and Subsequent Behavior of Customers. IOSR Journal of Humanities and Social Science. 17(6). 34–41. 12 indexed citations
18.
Iyiola, Oluwole, et al.. (2011). Interpretations and Effect of Music on Consumers’ Emotion. Covenant University Repository (Covenant University). 11(1). 56–65. 2 indexed citations
19.
Iyiola, Oluwole, et al.. (2011). Perceptions as Influencer of Consumer Choice Behavior: The Case of Tourism in Nigeria. Covenant University Repository (Covenant University). 5(7). 27–36. 5 indexed citations
20.
Iyiola, Oluwole, et al.. (2009). PRODUCT INNOVATION, A SURVIVAL STRATEGY FOR SMALL AND MEDIUM ENTERPRISES IN NIGERIA. Covenant University Repository (Covenant University). 10(1). 13 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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