Ming Ouyang

478 total citations
11 papers, 356 citations indexed

About

Ming Ouyang is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, Ming Ouyang has authored 11 papers receiving a total of 356 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 4 papers in Economics and Econometrics and 2 papers in Strategy and Management. Recurrent topics in Ming Ouyang's work include Consumer Behavior in Brand Consumption and Identification (3 papers), Firm Innovation and Growth (3 papers) and Consumer Market Behavior and Pricing (3 papers). Ming Ouyang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Firm Innovation and Growth (3 papers) and Consumer Market Behavior and Pricing (3 papers). Ming Ouyang collaborates with scholars based in Canada, Hong Kong and China. Ming Ouyang's co-authors include Fang Wang, Hongxia Zhang, Fang Wang, Dongsheng Zhou, Nan Zhou, Xiang Zhang, Seongho Kim, Zhang Hong-xia, Shaomin Li and Wojciech Kozłowski and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Advertising.

In The Last Decade

Ming Ouyang

10 papers receiving 315 citations

Peers

Ming Ouyang

MARKE

SPS

SM

EE

ISM

Olivier Rubel United States

Hang T. Nguyen United States

Reo Song United States

Mihai Țichindelean Romania

Leslier Valenzuela Chile

Jintao Wu China

Alan Zimmerman United States

Hong Yuan United States

Eirik Sjåholm Knudsen Norway

Haidong Zhao China

Olivier Rubel United States

Ming Ouyang

169 ×0.7

MARKE

102 ×0.9

SPS

79 ×1.3

SM

86 ×1.9

EE

35 ×0.9

ISM

Citations per year, relative to Ming Ouyang Ming Ouyang (= 1×) peers Olivier Rubel

Countries citing papers authored by Ming Ouyang

Since Specialization

Citations

This map shows the geographic impact of Ming Ouyang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ming Ouyang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ming Ouyang more than expected).

Fields of papers citing papers by Ming Ouyang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ming Ouyang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ming Ouyang. The network helps show where Ming Ouyang may publish in the future.

Co-authorship network of co-authors of Ming Ouyang

This figure shows the co-authorship network connecting the top 25 collaborators of Ming Ouyang. A scholar is included among the top collaborators of Ming Ouyang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ming Ouyang. Ming Ouyang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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11 of 11 papers shown

1.

Kim, Seongho, Ming Ouyang, & Xiang Zhang. (2012). Compute spearman correlation coefficient with Matlab/CUDA. 55–60. 13 indexed citations

2.

Kozłowski, Wojciech, et al.. (2008). Facing the challenges of expansion in the European Union. International Journal of Emerging Markets. 3(1). 71–86. 1 indexed citations

3.

Wang, Fang, et al.. (2008). Does advertising create sustained firm value? The capitalization of brand intangible. Journal of the Academy of Marketing Science. 37(2). 130–143. 85 indexed citations

4.

Hong-xia, Zhang, et al.. (2005). Software Piracy and Ethical Decision Making Behavior of Chinese Consumers. 8(2). 43. 8 indexed citations

5.

Wang, Fang, et al.. (2005). Purchasing pirated software: an initial examination of Chinese consumers. Journal of Consumer Marketing. 22(6). 340–351. 181 indexed citations

6.

Ouyang, Ming, et al.. (2004). Mechanism of network marketing organizations expansion as pyramid structures. Journal of Management and Research. 4(3). 138–146. 1 indexed citations

7.

Li, Shaomin, Ming Ouyang, & Dongsheng Zhou. (2003). Modeling privatization as a firm strategy in transition economies. Journal of Business Research. 58(1). 37–44. 6 indexed citations

8.

Zhou, Nan, Dongsheng Zhou, & Ming Ouyang. (2003). Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China. Journal of Advertising. 32(2). 45–54. 26 indexed citations

9.

Ouyang, Ming, Dongsheng Zhou, & Nan Zhou. (2002). Estimating marketing persistence on sales of consumer durables in China. Journal of Business Research. 55(4). 337–342. 22 indexed citations

10.

Li, Shaomin, et al.. (2002). A model of intermarriage involving attribute exchange. Global Economic Review. 31(3). 109–124.

11.

Ouyang, Ming, Dongsheng Zhou, & Nan Zhou. (2000). Twenty Years of Research on Marketing in China. Journal of Global Marketing. 14(1-2). 187–201. 13 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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