Michael Obal

845 total citations
24 papers, 631 citations indexed

About

Michael Obal is a scholar working on Strategy and Management, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Michael Obal has authored 24 papers receiving a total of 631 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Strategy and Management, 9 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Michael Obal's work include Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers) and Technology Adoption and User Behaviour (7 papers). Michael Obal is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers) and Technology Adoption and User Behaviour (7 papers). Michael Obal collaborates with scholars based in United States, United Kingdom and Thailand. Michael Obal's co-authors include Todd Morgan, Werner H. Kunz, Richard A. Lancioni, Sergey Anokhin, Tao Gao, Yi Yang, George Joseph, Rangapriya Kannan‐Narasimhan, Ellen Thomas and Robert D. Jewell and has published in prestigious journals such as Research Policy, Journal of Business Research and Journal of Product Innovation Management.

In The Last Decade

Michael Obal

24 papers receiving 596 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Michael Obal United States	14	250	215	189	129	120	24	631
Ajax Persaud Canada	10	203 0.8×	205 1.0×	198 1.0×	105 0.8×	165 1.4×	28	679
Elias Kyriazis Australia	12	259 1.0×	170 0.8×	153 0.8×	110 0.9×	85 0.7×	23	567
Alok R. Saboo United States	12	238 1.0×	206 1.0×	213 1.1×	88 0.7×	80 0.7×	13	653
Dario Miočević Croatia	14	340 1.4×	240 1.1×	185 1.0×	126 1.0×	74 0.6×	47	751
Federica Pascucci Italy	10	232 0.9×	180 0.8×	188 1.0×	122 0.9×	108 0.9×	42	671
George C. Shen Taiwan	9	201 0.8×	292 1.4×	336 1.8×	189 1.5×	164 1.4×	11	706
Sabine Kuester Germany	16	278 1.1×	218 1.0×	291 1.5×	181 1.4×	103 0.9×	36	792
Mujahid Mohiuddin Babu United Kingdom	17	230 0.9×	235 1.1×	319 1.7×	144 1.1×	116 1.0×	23	753
Sachithra Lokuge Australia	10	253 1.0×	204 0.9×	126 0.7×	68 0.5×	168 1.4×	38	735
M. Yunus Ali Malaysia	14	417 1.7×	175 0.8×	119 0.6×	138 1.1×	146 1.2×	31	767

Countries citing papers authored by Michael Obal

Since Specialization

Citations

This map shows the geographic impact of Michael Obal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Obal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Obal more than expected).

Fields of papers citing papers by Michael Obal

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael Obal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Obal. The network helps show where Michael Obal may publish in the future.

Co-authorship network of co-authors of Michael Obal

This figure shows the co-authorship network connecting the top 25 collaborators of Michael Obal. A scholar is included among the top collaborators of Michael Obal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael Obal. Michael Obal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Obal, Michael, Wesley Friske, & Todd Morgan. (2024). Customer participation in new product development and the impact of remote work. Journal of Business and Industrial Marketing. 39(7). 1626–1641. 3 indexed citations

Obal, Michael, Todd Morgan, & Wesley Friske. (2023). Is ‘Cutting-Edge’ Good? Assessing Product Newness Factors in Technologically Turbulent Environments. Research-Technology Management. 66(4). 28–37. 6 indexed citations

Obal, Michael, Todd Morgan, & George Joseph. (2020). Integrating sustainability into new product development: The role of organizational leadership and culture. Journal of Small Business Strategy. 30(1). 43–57. 30 indexed citations

Obal, Michael & Tao Gao. (2020). Managing business relationships during a pandemic: Conducting a relationship audit and developing a path forward. Industrial Marketing Management. 88. 247–254. 54 indexed citations

Obal, Michael, et al.. (2019). Reenergizing U.S. Space Nuclear Power Generation. AIAA Scitech 2019 Forum. 1 indexed citations

Talay, M. Berk, M. Billur Akdeniz, Michael Obal, & Janell D. Townsend. (2019). Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture. Journal of International Marketing. 27(4). 81–98. 21 indexed citations

Petrovici, Dan Alex, et al.. (2019). THE ROLE OF MARKET KNOWLEDGE TYPE ON PRODUCT INNOVATION PERFORMANCE. International Journal of Innovation Management. 24(5). 2050046–2050046. 7 indexed citations

Obal, Michael, et al.. (2019). INVESTIGATING THE IMPACT OF RADICAL TECHNOLOGY ADOPTION INTO THE NEW PRODUCT DEVELOPMENT PROCESS. International Journal of Innovation Management. 24(4). 2050035–2050035. 8 indexed citations

Morgan, Todd, Michael Obal, & Sergey Anokhin. (2018). Customer participation and new product performance: Towards the understanding of the mechanisms and key contingencies. Research Policy. 47(2). 498–510. 94 indexed citations

10.

Obal, Michael, et al.. (2018). Investigating social media as a firm’s signaling strategy through an IPO. Small Business Economics. 53(3). 631–645. 39 indexed citations

11.

Obal, Michael & Todd Morgan. (2018). Investigating the Moderating Effects of Perceived Technological Change on Sales Force Acceptance. Journal of Business-to-Business Marketing. 25(4). 319–338. 13 indexed citations

12.

Thomas, Ellen & Michael Obal. (2017). TYPE OF KNOWLEDGE SHARING AND ITS IMPACT ON COLLABORATIVE NEW PRODUCT DEVELOPMENT. International Journal of Innovation Management. 22(2). 1850020–1850020. 13 indexed citations

13.

Obal, Michael, et al.. (2017). Improving banner ad strategies through predictive modeling. Journal of Research in Interactive Marketing. 11(2). 198–212. 8 indexed citations

14.

Obal, Michael. (2017). What drives post-adoption usage? Investigating the negative and positive antecedents of disruptive technology continuous adoption intentions. Industrial Marketing Management. 63. 42–52. 65 indexed citations

15.

Obal, Michael, et al.. (2016). Whom Should We Talk to? Investigating the Varying Roles of Internal and External Relationship Quality on Radical and Incremental Innovation Performance. Journal of Product Innovation Management. 33(S1). 136–147. 23 indexed citations

16.

Obal, Michael & Werner H. Kunz. (2015). Cross-cultural differences in uses of online experts. Journal of Business Research. 69(3). 1148–1156. 29 indexed citations

17.

Obal, Michael. (2014). ANALYZING THE ROLES OF BUYERS, SUPPLIERS AND EMPLOYEES ON THE ADOPTION OF DISRUPTIVE TECHNOLOGY. TUScholarShare (Temple University). 1 indexed citations

18.

Obal, Michael. (2013). Why do incumbents sometimes succeed? Investigating the role of interorganizational trust on the adoption of disruptive technology. Industrial Marketing Management. 42(6). 900–908. 56 indexed citations

19.

Obal, Michael. (2013). Why do incumbents sometimes succeed? investigating the role of interorganizational trust on the adoption of disruptive technology. IEEE Engineering Management Review. 41(4). 57–71. 2 indexed citations

20.

Obal, Michael & Werner H. Kunz. (2013). Trust Development in E-Services: A Cohort Analysis of Millennials and Baby Boomers. SSRN Electronic Journal. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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