Michael Obal
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
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- Innovation and Knowledge Management 7
- Intellectual Capital and Performance Analysis 3
- Business Strategy and Innovation 2
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- Digital Marketing and Social Media 9
- Co-authors
- Todd Morgan (6 shared papers)Werner H. Kunz (3 shared papers)Richard A. Lancioni (1 shared paper)Sergey Anokhin (1 shared paper)Tao Gao (1 shared paper)Yi Yang (1 shared paper)George Joseph (1 shared paper)Rangapriya Kannan‐Narasimhan (1 shared paper)
- Journals
- Industrial Marketing Management (4 papers)International Journal of Innovation Management (3 papers)Research-Technology Management (2 papers)Journal of Business Research (2 papers)Journal of Business-to-Business Marketing (1 paper)
- Partner nations
- United StatesUnited KingdomThailand
In The Last Decade
Michael Obal
24 papers receiving 596 citations
Peers
Comparison fields: 5 of 69
- Marketing 189
- Information Systems and Management 120
- Strategy and Management 250
- Business and International Management 30
- Organizational Behavior and Human Resource Management 129
Countries citing papers authored by Michael Obal
This map shows the geographic impact of Michael Obal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Obal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Obal more than expected).
Fields of papers citing papers by Michael Obal
This network shows the impact of papers produced by Michael Obal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Obal. The network helps show where Michael Obal may publish in the future.
Co-authors
The 17 scholars most cited alongside Michael Obal, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 94 | |
| 2 | 2013 | 73 | |
| 3 | 2017 | 65 | |
| 4 | 2013 | 59 | |
| 5 | 2013 | 56 | |
| 6 | 2020 | 54 | |
| 7 | 2018 | 39 | |
| 8 | Integrating sustainability into new product development: The role of organizational leadership and culture | 2020 | 30 |
| 9 | 2015 | 29 | |
| 10 | 2016 | 23 | |
| 11 | 2019 | 21 | |
| 12 | 2021 | 19 | |
| 13 | 2018 | 13 | |
| 14 | 2017 | 13 | |
| 15 | 2019 | 8 | |
| 16 | 2017 | 8 | |
| 17 | 2019 | 7 | |
| 18 | 2023 | 6 | |
| 19 | 2013 | 6 | |
| 20 | 2024 | 3 |
About Michael Obal
Michael Obal is a scholar working on Strategy and Management, Sociology and Political Science, Organizational Behavior and Human Resource Management, Marketing and Information Systems and Management, having authored 24 papers that have together received 631 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers), Technology Adoption and User Behaviour (7 papers), Innovation and Knowledge Management (7 papers), Innovation Diffusion and Forecasting (6 papers), Intellectual Capital and Performance Analysis (3 papers), Open Source Software Innovations (2 papers) and Business Strategy and Innovation (2 papers). The work is most often cited by research in Marketing (189 citations), Information Systems and Management (120 citations), Strategy and Management (250 citations), Business and International Management (30 citations) and Organizational Behavior and Human Resource Management (129 citations). Michael Obal has collaborated with scholars based in United States, United Kingdom and Thailand. Frequent co-authors include Todd Morgan, Werner H. Kunz, Richard A. Lancioni, Sergey Anokhin, Tao Gao, Yi Yang, George Joseph, Rangapriya Kannan‐Narasimhan, Ellen Thomas and Robert D. Jewell. Their work appears in journals such as Industrial Marketing Management, International Journal of Innovation Management, Research-Technology Management, Journal of Business Research and Journal of Business-to-Business Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.