Marta Pizzetti

2.1k total citations · 1 hit paper
18 papers, 1.3k citations indexed

About

Marta Pizzetti is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Marta Pizzetti has authored 18 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Strategy and Management. Recurrent topics in Marta Pizzetti's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Ethics in Business and Education (4 papers) and Digital Marketing and Social Media (4 papers). Marta Pizzetti is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Ethics in Business and Education (4 papers) and Digital Marketing and Social Media (4 papers). Marta Pizzetti collaborates with scholars based in Switzerland, France and United Kingdom. Marta Pizzetti's co-authors include A. Parasuraman, Lucia Miceli, Andrea Ordanini, Peter Seele, Lucia Gatti, Ana Javornik, Diletta Acuti, Sara Dolničar, Luk Warlop and Ben Marder and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Psychology and Marketing.

In The Last Decade

Marta Pizzetti

17 papers receiving 1.2k citations

Hit Papers

Crowd‐funding: transforming customers into investors thro... 2011 2026 2016 2021 2011 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Crowd‐funding: transforming customers into investors through innovative service platforms
    2011 687 citations Andrea Ordanini, Lucia Miceli et al. Journal of service management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Marta Pizzetti Switzerland 10 698 592 506 330 239 18 1.3k
Stefania Testa Italy 21 234 0.3× 246 0.4× 254 0.5× 209 0.6× 465 1.9× 46 1.2k
Joel H. Steckel United States 19 635 0.9× 187 0.3× 235 0.5× 305 0.9× 289 1.2× 53 1.4k
Cristiano Ciappei Italy 20 411 0.6× 213 0.4× 115 0.2× 353 1.1× 387 1.6× 65 1.4k
Syed Abidur Rahman Malaysia 20 389 0.6× 115 0.2× 182 0.4× 337 1.0× 309 1.3× 59 1.3k
Yoon Koh United States 16 603 0.9× 119 0.2× 141 0.3× 513 1.6× 377 1.6× 46 1.2k
Seyedeh Khadijeh Taghizadeh Malaysia 18 306 0.4× 116 0.2× 172 0.3× 299 0.9× 313 1.3× 50 1.2k
Jan Hohberger Australia 14 335 0.5× 90 0.2× 232 0.5× 269 0.8× 700 2.9× 20 1.4k
Sudhir Rana United Arab Emirates 20 253 0.4× 94 0.2× 151 0.3× 225 0.7× 252 1.1× 91 1.0k
J. Ruiz-Alba United Kingdom 15 349 0.5× 128 0.2× 123 0.2× 347 1.1× 305 1.3× 48 1.2k
Abdallah Alsaad Jordan 20 241 0.3× 176 0.3× 92 0.2× 346 1.0× 341 1.4× 37 1.3k

Countries citing papers authored by Marta Pizzetti

Since Specialization
Citations

This map shows the geographic impact of Marta Pizzetti's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marta Pizzetti with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marta Pizzetti more than expected).

Fields of papers citing papers by Marta Pizzetti

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marta Pizzetti. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marta Pizzetti. The network helps show where Marta Pizzetti may publish in the future.

Co-authorship network of co-authors of Marta Pizzetti

This figure shows the co-authorship network connecting the top 25 collaborators of Marta Pizzetti. A scholar is included among the top collaborators of Marta Pizzetti based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marta Pizzetti. Marta Pizzetti is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Pizzetti, Marta, et al.. (2024). Fooling Them, Not Me? How Fake News Affects Evaluators’ Reputation Judgments and Behavioral Intentions. Business & Society. 65(2). 467–511. 4 indexed citations
2.
Pizzetti, Marta, Diletta Acuti, Isabella Soscia, & Michael Gibbert. (2024). You designed that yourself for me? Vicarious pride in customized gift exchange. Psychology and Marketing. 41(10). 2170–2180. 1 indexed citations
3.
Pizzetti, Marta, et al.. (2024). “ I am not unsustainable; I am on holiday! ” moral disengagement and the holiday mindset of young travellers during a cruise. Journal of Sustainable Tourism. 32(11). 2304–2322. 5 indexed citations
4.
Pizzetti, Marta, et al.. (2023). Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers. Journal of Business Research. 167. 114174–114174. 13 indexed citations
5.
Pizzetti, Marta, et al.. (2023). Embracing Food Well-Being: Lessons from Chefs’ Caring Actions in the Fight Against Food Waste. Journal of Public Policy & Marketing. 43(2). 171–189. 7 indexed citations
6.
Acuti, Diletta, Marta Pizzetti, & Sara Dolničar. (2022). When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior. Psychology and Marketing. 39(10). 1933–1945. 73 indexed citations
7.
Gatti, Lucia, Marta Pizzetti, & Peter Seele. (2021). Green lies and their effect on intention to invest. Journal of Business Research. 127. 228–240. 140 indexed citations
8.
Javornik, Ana, Ben Marder, Marta Pizzetti, & Luk Warlop. (2021). Augmented self - The effects of virtual face augmentation on consumers' self-concept. Journal of Business Research. 130. 170–187. 92 indexed citations
9.
Pizzetti, Marta, et al.. (2019). Social food pleasure. Qualitative Market Research An International Journal. 22(4). 544–556. 17 indexed citations
10.
Pizzetti, Marta, Lucia Gatti, & Peter Seele. (2019). Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’. Journal of Business Ethics. 170(1). 21–38. 180 indexed citations
11.
Pizzetti, Marta & Michael Gibbert. (2018). The value of gift personalization: current insights from the gift recipient’s perspective and future research directions. Journal of Consumer Marketing. 35(5). 512–521. 2 indexed citations
12.
Pizzetti, Marta, Peter Seele, & Michael Gibbert. (2018). Unpacking the Unethical Gift: Gift Experience and Unethicality Assessment. Ethics & Behavior. 29(5). 359–381.
13.
Valentini, Chiara, Stefania Romenti, Grazia Murtarelli, & Marta Pizzetti. (2018). Digital visual engagement: influencing purchase intentions on Instagram. Journal of Communication Management. 22(4). 362–381. 82 indexed citations
14.
Javornik, Ana & Marta Pizzetti. (2017). “Mirror Mirror on the Wall, Who is Real of Them All?” – The Role of Augmented Self, Expertise and Personalisation in the Experience with Augmented Reality Mirror. Bristol Research (University of Bristol). 13 indexed citations
15.
Pizzetti, Marta. (2016). Gifts, emotions and cognitive processes: an inquiry of gift receiving from a consumer psychology perspective. reroDoc Digital Library. 1 indexed citations
16.
Pizzetti, Marta, Peter Seele, & Michael Gibbert. (2015). Experimental evidence of unethical gift reconstruction in consumer moral reasoning. reroDoc Digital Library. 1 indexed citations
17.
Orazi, Davide C. & Marta Pizzetti. (2015). Revisiting fear appeals: A structural re-inquiry of the protection motivation model. International Journal of Research in Marketing. 32(2). 223–225. 14 indexed citations
18.
Ordanini, Andrea, Lucia Miceli, Marta Pizzetti, & A. Parasuraman. (2011). Crowd‐funding: transforming customers into investors through innovative service platforms. Journal of service management. 22(4). 443–470. 687 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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