Marjeta Marolt

438 total citations
18 papers, 261 citations indexed

About

Marjeta Marolt is a scholar working on Strategy and Management, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Marjeta Marolt has authored 18 papers receiving a total of 261 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Strategy and Management, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in Marjeta Marolt's work include Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (6 papers) and Digital Transformation in Industry (5 papers). Marjeta Marolt is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (6 papers) and Digital Transformation in Industry (5 papers). Marjeta Marolt collaborates with scholars based in Slovenia, Switzerland and Hungary. Marjeta Marolt's co-authors include Andreja Pucihar, Hans‐Dieter Zimmermann, Mirjana Kljajić Borštnar, Anja Žnidaršič, Damjan Maletič and Andrea Kő and has published in prestigious journals such as Sustainability, Journal of the Association for Information Systems and Journal of theoretical and applied electronic commerce research.

In The Last Decade

Marjeta Marolt

15 papers receiving 246 citations

Peers

Marjeta Marolt

SPS

ISM

MARKE

OBHRM

Emmanuel Bruce China

Arinze Christian Nwoba United Kingdom

Maxwell Agabu Phiri South Africa

Emad Tariq United Kingdom

Mohammed Emad Al-Shaikh Saudi Arabia

Saida Sultana Australia

Augusto Bargoni Italy

Mikko Hänninen Finland

Maria Cristina Pietronudo Italy

Irina Neaga United Kingdom

Emmanuel Bruce China

Marjeta Marolt

87 ×1.0

SPS

52 ×0.6

68 ×1.0

ISM

66 ×1.3

MARKE

24 ×0.5

OBHRM

Citations per year, relative to Marjeta Marolt Marjeta Marolt (= 1×) peers Emmanuel Bruce

Countries citing papers authored by Marjeta Marolt

Since Specialization

Citations

This map shows the geographic impact of Marjeta Marolt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marjeta Marolt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marjeta Marolt more than expected).

Fields of papers citing papers by Marjeta Marolt

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marjeta Marolt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marjeta Marolt. The network helps show where Marjeta Marolt may publish in the future.

Co-authorship network of co-authors of Marjeta Marolt

This figure shows the co-authorship network connecting the top 25 collaborators of Marjeta Marolt. A scholar is included among the top collaborators of Marjeta Marolt based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marjeta Marolt. Marjeta Marolt is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Marolt, Marjeta, et al.. (2026). Digitalna preobrazba in odpornost slovenskih MSP. 499–512.

Marolt, Marjeta, et al.. (2024). Exploring Digital Transformation Journey Among Micro, Small-, and Medium-Sized Enterprises. Systems. 13(1). 1–1. 3 indexed citations

Marolt, Marjeta, et al.. (2024). Impact of COVID-19 pandemic on SMEs digital transformation journey – Slovenian and Hungarian experiences. Vezetéstudomány / Budapest Management Review. 55(11). 29–40.

Marolt, Marjeta, et al.. (2023). The Impact of COVID-19 Pandemic on Digital Transformation of SMEs: Preliminary Findings. 661–671. 1 indexed citations

Marolt, Marjeta, Hans‐Dieter Zimmermann, & Andreja Pucihar. (2022). Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage. Sustainability. 14(22). 15029–15029. 24 indexed citations

Marolt, Marjeta, et al.. (2021). Information Technology for Business Sustainability: A Literature Review with Automated Content Analysis. Sustainability. 13(3). 1192–1192. 22 indexed citations

Marolt, Marjeta, et al.. (2021). Uporaba e-računov v Sloveniji. 603–616. 1 indexed citations

Pucihar, Andreja, et al.. (2021). Digital Transformation of Slovenian Enterprises. 1393–1397. 1 indexed citations

Marolt, Marjeta, Hans‐Dieter Zimmermann, Anja Žnidaršič, & Andreja Pucihar. (2020). Exploring Social Customer Relationship Management Adoption in Micro, Small and Medium-Sized Enterprises. Journal of theoretical and applied electronic commerce research. 15(2). 38–58. 36 indexed citations

10.

Marolt, Marjeta, Hans‐Dieter Zimmermann, & Andreja Pucihar. (2020). Enhancing Marketing Performance Through Enterprise-Initiated Customer Engagement. Sustainability. 12(9). 3931–3931. 9 indexed citations

11.

Marolt, Marjeta, et al.. (2020). Digitalna preobrazba Slovenije v zadnjih letih. 451–462.

12.

Pucihar, Andreja, et al.. (2019). Drivers and Outcomes of Business Model Innovation—Micro, Small and Medium-Sized Enterprises Perspective. Sustainability. 11(2). 344–344. 81 indexed citations

13.

Marolt, Marjeta, et al.. (2019). Digital transformation scoreboard – Case of Slovenia and Croatia. 1380–1385. 4 indexed citations

14.

Marolt, Marjeta, et al.. (2018). SMEs Perspective on Business Model Innovation. Journal of the Association for Information Systems. 577–591. 11 indexed citations

15.

Marolt, Marjeta, Hans‐Dieter Zimmermann, & Andreja Pucihar. (2018). Exploratory study of Social CRM use in SMEs. Engineering Economics. 29(4). 468–477. 16 indexed citations

16.

Marolt, Marjeta. (2018). Social CRM adoption and its influence on customer relationship performance -SMEs perspective. University of Maribor digital library (University of Maribor). 3 indexed citations

17.

Marolt, Marjeta, et al.. (2016). Business Model Innovation: Insights from a Multiple Case Study of Slovenian SMEs. Organizacija. 49(3). 161–171. 14 indexed citations

18.

Marolt, Marjeta, et al.. (2015). Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review. Organizacija. 48(4). 260–271. 35 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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