Mai Dong Tran

941 total citations
44 papers, 608 citations indexed

About

Mai Dong Tran is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mai Dong Tran has authored 44 papers receiving a total of 608 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 19 papers in Strategy and Management and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mai Dong Tran's work include Environmental Sustainability in Business (20 papers), Corporate Social Responsibility Reporting (13 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Mai Dong Tran is often cited by papers focused on Environmental Sustainability in Business (20 papers), Corporate Social Responsibility Reporting (13 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Mai Dong Tran collaborates with scholars based in Vietnam, United Kingdom and Australia. Mai Dong Tran's co-authors include Samuel Adomako, Angelina Nhat Hanh Le, Julian Ming‐Sung Cheng, Shadab Khalil, Dong Nguyen, Nguyễn Hữu Khôi, Julian Ming-Sung Cheng, Margaret H. Vickers, Robert A. Opoku and Vinh V. Thai and has published in prestigious journals such as Sustainability, Industrial Marketing Management and Business Strategy and the Environment.

In The Last Decade

Mai Dong Tran

35 papers receiving 587 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mai Dong Tran Vietnam	16	294	257	101	89	83	44	608
Meqbel Aliedan Saudi Arabia	13	293 1.0×	186 0.7×	153 1.5×	112 1.3×	108 1.3×	19	580
Jerome D. Donovan Australia	13	182 0.6×	285 1.1×	68 0.7×	79 0.9×	61 0.7×	35	673
Muhamad Khalil Omar Malaysia	12	283 1.0×	265 1.0×	89 0.9×	88 1.0×	143 1.7×	56	637
Macarena Marchante Lara Spain	12	319 1.1×	365 1.4×	111 1.1×	48 0.5×	96 1.2×	19	666
Mohammed Ali Bait Ali Sulaiman Oman	14	280 1.0×	189 0.7×	130 1.3×	126 1.4×	69 0.8×	35	699
Qinghua Fu Pakistan	11	213 0.7×	225 0.9×	73 0.7×	64 0.7×	105 1.3×	19	553
Nancy E. Landrum United States	11	297 1.0×	367 1.4×	81 0.8×	61 0.7×	93 1.1×	29	704
İlknur Öztürk Türkiye	14	217 0.7×	231 0.9×	69 0.7×	53 0.6×	71 0.9×	41	649
Mohd Rosli Mohamad Malaysia	13	227 0.8×	119 0.5×	118 1.2×	155 1.7×	57 0.7×	34	587
Xuerong Peng China	13	420 1.4×	359 1.4×	67 0.7×	127 1.4×	70 0.8×	28	643

Countries citing papers authored by Mai Dong Tran

Since Specialization

Citations

This map shows the geographic impact of Mai Dong Tran's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mai Dong Tran with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mai Dong Tran more than expected).

Fields of papers citing papers by Mai Dong Tran

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mai Dong Tran. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mai Dong Tran. The network helps show where Mai Dong Tran may publish in the future.

Co-authorship network of co-authors of Mai Dong Tran

This figure shows the co-authorship network connecting the top 25 collaborators of Mai Dong Tran. A scholar is included among the top collaborators of Mai Dong Tran based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mai Dong Tran. Mai Dong Tran is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Tran, Mai Dong, et al.. (2025). Uncovering the Evolution of Brand Transparency in Corporate Social Responsibility: A Holistic Perspective. Corporate Social Responsibility and Environmental Management. 32(6). 7671–7696.

Tran, Mai Dong, et al.. (2025). Fostering Sustainable Consumer Behaviors: Integrating Minimalism, Lifestyle of Health and Sustainability, and Collectivist Culture Through the Theory of Planned Behavior. Business Strategy & Development. 8(2). 1 indexed citations

Tran, Mai Dong, et al.. (2025). How Minimalism Drives Green Purchase Intention in Collectivist Cultures. Sustainability. 17(1). 332–332. 3 indexed citations

Tran, Mai Dong, et al.. (2025). The nexus of supply chain managerial competence expectation and possession in the new era: the case of Vietnam. The International Journal of Logistics Management. 36(7). 63–98.

Tran, Mai Dong, et al.. (2025). AI as my teacher: adoption of AI-driven virtual teaching assistants among students using the unified theory of acceptance and use of technology 2. Higher Education Skills and Work-based Learning. 15(6). 1302–1322. 1 indexed citations

Tran, Mai Dong, et al.. (2025). Global Knowledge Networks on Circular Economy and Sustainable Consumption: Sociological Insights into Emerging Environmental Discourses. Circular Economy and Sustainability. 5(8). 7085–7114. 3 indexed citations

Adomako, Samuel & Mai Dong Tran. (2025). Stakeholder Integration, Inclusive Innovation, and Social Value Creation: Moderating Effect of Social Capital From Community Leaders. Corporate Social Responsibility and Environmental Management. 32(6). 8082–8093.

Adomako, Samuel & Mai Dong Tran. (2025). Geographical Location, Green Technology Commercialization, and Sustainable Innovation. Sustainable Development. 34(S2). 1–14.

Tran, Mai Dong, et al.. (2025). Effect of KOLs’ persuasiveness on impulsive buying behaviors: live streaming commerce. Cogent Business & Management. 12(1).

10.

Tran, Mai Dong, et al.. (2025). The Role of Environmental Corporate Social Responsibility in Promoting Green Consumerism: Evidence From the Vietnamese Agri‐Food Sector. Business Strategy & Development. 8(3).

11.

Adomako, Samuel & Mai Dong Tran. (2024). Exploring the effect of R&D support, green technology transfer, sustainable innovation. Sustainable Development. 32(5). 4758–4769. 16 indexed citations

12.

Adomako, Samuel & Mai Dong Tran. (2024). Intellectual property rights protection and sustainable innovation performance: The mediating role of technology spillover. Sustainable Development. 33(2). 1879–1891. 2 indexed citations

13.

Adomako, Samuel & Mai Dong Tran. (2023). Beyond profits: The linkages between local embeddedness, social legitimacy, and corporate philanthropy in the mining industry. Corporate Social Responsibility and Environmental Management. 31(1). 555–565. 5 indexed citations

14.

Adomako, Samuel & Mai Dong Tran. (2023). Scaling up sustainable innovation: Stakeholder ties, eco‐product innovation, and new product performance. Sustainable Development. 32(1). 624–634. 6 indexed citations

15.

Adomako, Samuel & Mai Dong Tran. (2023). Doing well and being responsible: The impact of corporate social responsibility legitimacy on responsible entrepreneurship. Corporate Social Responsibility and Environmental Management. 30(4). 1794–1804. 18 indexed citations

16.

Tran, Mai Dong, et al.. (2023). Creative adaptability and negative emotions of employees during a crisis: the role of servant leadership. International Studies of Management and Organization. 54(1). 48–67. 1 indexed citations

17.

Tran, Mai Dong, et al.. (2023). How transformational leadership, workplace spirituality and resilience enhance the service recovery performance of FLEs: a theoretical integration of COR theory and SDT. Journal of Organizational Effectiveness People and Performance. 10(4). 644–662. 17 indexed citations

18.

Adomako, Samuel & Mai Dong Tran. (2022). Do foreign chief executive officers spend more on corporate social responsibility in Vietnam?. Corporate Social Responsibility and Environmental Management. 30(1). 226–235. 6 indexed citations

19.

Adomako, Samuel & Mai Dong Tran. (2021). Sustainable environmental strategy, firm competitiveness, and financial performance: Evidence from the mining industry. Resources Policy. 75. 102515–102515. 61 indexed citations

20.

Adomako, Samuel & Mai Dong Tran. (2021). Local embeddedness, and corporate social performance: The mediating role of social innovation orientation. Corporate Social Responsibility and Environmental Management. 29(2). 329–338. 22 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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