Larry G. Gresham

3.4k total citations · 1 hit paper
15 papers, 2.6k citations indexed

About

Larry G. Gresham is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Larry G. Gresham has authored 15 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Larry G. Gresham's work include Ethics in Business and Education (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Management and Organizational Studies (2 papers). Larry G. Gresham is often cited by papers focused on Ethics in Business and Education (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Management and Organizational Studies (2 papers). Larry G. Gresham collaborates with scholars based in United States and Mexico. Larry G. Gresham's co-authors include O. C. Ferrell, John Fraedrich, Terence A. Shimp, Leonard L. Berry, Kathleen Seiders, George H. Lucas, Alan J. Bush, Robert A. Davis, Richard T. Hise and Anil Menon and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Larry G. Gresham

15 papers receiving 2.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Contingency Framework for Understanding Ethical Decision Making in Marketing

1985 1.3k citations O. C. Ferrell, Larry G. Gresham Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Larry G. Gresham United States	10	1.9k	1.0k	750	639	501	15	2.6k
Donald P. Robin United States	19	2.1k 1.1×	1.0k 1.0×	774 1.0×	574 0.9×	541 1.1×	45	2.9k
Mohammed Y. A. Rawwas United States	29	1.5k 0.8×	847 0.8×	515 0.7×	637 1.0×	624 1.2×	50	2.5k
Gene Brown United States	22	878 0.5×	435 0.4×	793 1.1×	472 0.7×	510 1.0×	46	2.1k
John Fraedrich United States	15	1.2k 0.6×	579 0.6×	490 0.7×	395 0.6×	256 0.5×	35	1.8k
Stuart A. Youngblood United States	17	746 0.4×	325 0.3×	707 0.9×	438 0.7×	113 0.2×	28	1.9k
Joseph G. P. Paolillo United States	19	624 0.3×	317 0.3×	428 0.6×	587 0.9×	321 0.6×	44	1.8k
Manuel Velásquez United States	21	869 0.5×	376 0.4×	453 0.6×	488 0.8×	115 0.2×	41	1.9k
Terry W. Loe United States	15	961 0.5×	383 0.4×	489 0.7×	242 0.4×	119 0.2×	33	1.4k
Dennis J. Moberg United States	21	679 0.4×	273 0.3×	643 0.9×	374 0.6×	166 0.3×	51	1.6k
Elizabeth E. Umphress United States	22	1.2k 0.6×	428 0.4×	1.6k 2.1×	1.3k 2.0×	107 0.2×	37	3.1k

Countries citing papers authored by Larry G. Gresham

Since Specialization

Citations

This map shows the geographic impact of Larry G. Gresham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Larry G. Gresham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Larry G. Gresham more than expected).

Fields of papers citing papers by Larry G. Gresham

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Larry G. Gresham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Larry G. Gresham. The network helps show where Larry G. Gresham may publish in the future.

Co-authorship network of co-authors of Larry G. Gresham

This figure shows the co-authorship network connecting the top 25 collaborators of Larry G. Gresham. A scholar is included among the top collaborators of Larry G. Gresham based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Larry G. Gresham. Larry G. Gresham is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

1.

Hise, Richard T., et al.. (2003). Mexico. Thunderbird International Business Review. 45(2). 211–224. 5 indexed citations

2.

Seiders, Kathleen, Leonard L. Berry, & Larry G. Gresham. (2000). La estrategia conveniente. 5(5). 186–194. 1 indexed citations

3.

Berry, Leonard L., Kathleen Seiders, & Larry G. Gresham. (1997). For love and money: The common traits of successful retailers. Organizational Dynamics. 26(2). 7–23. 44 indexed citations

4.

Berry, Leonard L., et al.. (1990). Marketing in retailing: a research agenda. The International Review of Retail Distribution and Consumer Research. 1(1). 5–16. 12 indexed citations

5.

Ferrell, O. C., Larry G. Gresham, & John Fraedrich. (1989). A Synthesis of Ethical Decision Models for Marketing. Journal of Macromarketing. 9(2). 55–64. 451 indexed citations

6.

Menon, Anil, Alan J. Bush, & Larry G. Gresham. (1988). Use of Literature to Illustrate the Principles of Marketing: A Familiarity-Based Approach. Journal of Marketing Education. 10(1). 50–57. 2 indexed citations

7.

Bush, Alan J. & Larry G. Gresham. (1986). The communication effects of animation. Journal of Applied Communication Research. 14(1). 59–65. 4 indexed citations

8.

Berry, Leonard L. & Larry G. Gresham. (1986). Relationship retailing: transforming customers into clients. Business Horizons. 29(6). 43–47. 86 indexed citations

9.

Ferrell, O. C. & Larry G. Gresham. (1985). A Contingency Framework for Understanding Ethical Decision Making in Marketing. Journal of Marketing. 49(3). 87–96. 1341 indexed citations breakdown →

10.

Gresham, Larry G. & Terence A. Shimp. (1985). Attitude toward the Advertisement and Brand Attitudes: A Classical Conditioning Perspective. Journal of Advertising. 14(1). 10–49. 143 indexed citations

11.

Ferrell, O. C. & Larry G. Gresham. (1985). A Contingency Framework for Understanding Ethical Decision Making in Marketing. Journal of Marketing. 49(3). 87–87. 465 indexed citations

12.

Lucas, George H. & Larry G. Gresham. (1985). Power, conflict, control, and the application of contingency theory in marketing channels. Journal of the Academy of Marketing Science. 13(3). 25–38. 21 indexed citations

13.

Lucas, George H. & Larry G. Gresham. (1985). Power, Conflict, Control, and the Application of Contingency Theory in Marketing Channels. Journal of the Academy of Marketing Science. 13(3). 25–38. 1 indexed citations

14.

Gresham, Larry G., Alan J. Bush, & Robert A. Davis. (1984). Measures of brand attitude: Are cognitive structure approaches really needed?. Journal of Business Research. 12(3). 353–361. 14 indexed citations

15.

Shimp, Terence A. & Larry G. Gresham. (1983). An Information-Processing Perspective on Recent Advertising Literature. 6(2). 39–75. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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