John C. Narver

27.9k total citations · 10 hit papers
35 papers, 20.7k citations indexed

About

John C. Narver is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, John C. Narver has authored 35 papers receiving a total of 20.7k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Strategy and Management, 9 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. Recurrent topics in John C. Narver's work include Innovation and Knowledge Management (14 papers), Intellectual Capital and Performance Analysis (7 papers) and Customer Service Quality and Loyalty (6 papers). John C. Narver is often cited by papers focused on Innovation and Knowledge Management (14 papers), Intellectual Capital and Performance Analysis (7 papers) and Customer Service Quality and Loyalty (6 papers). John C. Narver collaborates with scholars based in United States. John C. Narver's co-authors include Stanley F. Slater, Douglas L. MacLachlan, Stephanie Slater, Brian C. Tîetje, Ronald Savitt, Franklin M. Fisher and David S. Evans and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Strategic Management Journal.

In The Last Decade

John C. Narver

33 papers receiving 17.9k citations

Hit Papers

The Effect of a Market Orientation on Business Profitability 1990 2026 2002 2014 1990 1990 1995 1994 1995 1000 2.0k 3.0k 4.0k 5.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
John C. Narver United States 23 13.2k 8.2k 4.9k 4.3k 2.6k 35 20.7k
Stanley F. Slater United States 47 17.9k 1.4× 10.1k 1.2× 6.5k 1.3× 5.4k 1.3× 3.4k 1.3× 81 27.9k
Ajay K. Kohli United States 39 15.1k 1.1× 11.0k 1.3× 7.0k 1.4× 4.7k 1.1× 3.9k 1.5× 70 26.0k
Bernard J. Jaworski United States 37 15.1k 1.1× 11.1k 1.4× 9.1k 1.8× 4.6k 1.1× 5.7k 2.2× 74 29.2k
Frederick E. Webster United States 41 7.5k 0.6× 7.1k 0.9× 6.3k 1.3× 2.0k 0.5× 2.8k 1.1× 85 15.3k
S. Tamer Çavuşgil United States 70 14.9k 1.1× 4.5k 0.6× 2.7k 0.6× 3.1k 0.7× 2.6k 1.0× 248 21.4k
Birger Wernerfelt United States 40 16.0k 1.2× 5.4k 0.7× 5.9k 1.2× 3.7k 0.9× 2.7k 1.0× 105 27.4k
N. Venkatraman United States 51 12.1k 0.9× 4.3k 0.5× 2.2k 0.4× 3.4k 0.8× 2.0k 0.8× 107 20.7k
Fariborz Damanpour United States 30 9.7k 0.7× 3.0k 0.4× 2.4k 0.5× 3.3k 0.8× 2.0k 0.8× 53 17.1k
Rohit Deshpandé United States 43 8.1k 0.6× 10.2k 1.2× 7.5k 1.5× 1.8k 0.4× 5.8k 2.2× 89 20.2k
Charles C. Snow United States 42 10.6k 0.8× 4.3k 0.5× 1.6k 0.3× 3.0k 0.7× 1.8k 0.7× 85 18.1k

Countries citing papers authored by John C. Narver

Since Specialization
Citations

This map shows the geographic impact of John C. Narver's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John C. Narver with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John C. Narver more than expected).

Fields of papers citing papers by John C. Narver

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John C. Narver. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John C. Narver. The network helps show where John C. Narver may publish in the future.

Co-authorship network of co-authors of John C. Narver

This figure shows the co-authorship network connecting the top 25 collaborators of John C. Narver. A scholar is included among the top collaborators of John C. Narver based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John C. Narver. John C. Narver is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Narver, John C. & Stanley F. Slater. (2006). Efeito da orientação para o mercado sobre a lucratividade da empresa. Revista de Administração de Empresas. 46(2). 61–81. 2 indexed citations
3.
Narver, John C., Stanley F. Slater, & Douglas L. MacLachlan. (2004). Responsive and Proactive Market Orientation and New‐Product Success*. Journal of Product Innovation Management. 21(5). 334–347. 1075 indexed citations breakdown →
4.
Narver, John C., Stanley F. Slater, & Douglas L. MacLachlan. (2000). Total market orientation, business performance, and innovation. Marketing Science Institute eBooks. 79 indexed citations
5.
Slater, Stanley F. & John C. Narver. (1999). Market‐oriented is more than being customer‐led. Strategic Management Journal. 20(12). 1165–1168. 300 indexed citations
6.
Slater, Stanley F. & John C. Narver. (1999). Market‐oriented is more than being customer‐led. Strategic Management Journal. 20(12). 1165–1168. 22 indexed citations
7.
Slater, Stanley F. & John C. Narver. (1997). Information search style and business performance in dynamic and stable environments : an exploratory study. Marketing Science Institute eBooks. 6 indexed citations
8.
Narver, John C. & Stanley F. Slater. (1994). Market oriented isn't enough : build a learning organization : commentary. Marketing Science Institute eBooks. 42 indexed citations
9.
Slater, Stanley F. & John C. Narver. (1994). Does Competitive Environment Moderate the Market Orientation-Performance Relationship?. Journal of Marketing. 58(1). 46–46. 1797 indexed citations breakdown →
10.
Slater, Stanley F. & John C. Narver. (1994). Does Competitive Environment Moderate the Market Orientation-Performance Relationship?. Journal of Marketing. 58(1). 46–55. 856 indexed citations breakdown →
11.
Slater, Stanley F. & John C. Narver. (1994). Market orientation, customer value, and superior performance. Business Horizons. 37(2). 22–28. 579 indexed citations breakdown →
12.
Narver, John C. & Stanley F. Slater. (1993). Market Orientation and Customer Service: the Implications For Business Performance. ACR European Advances. 24 indexed citations
13.
Slater, Stanley F. & John C. Narver. (1993). Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types. European Journal of Marketing. 27(10). 33–51. 211 indexed citations
14.
Slater, Stanley F. & John C. Narver. (1992). Superior customer value and business performance : the strong evidence for a market-driven culture. Marketing Science Institute eBooks. 32 indexed citations
15.
Narver, John C. & Stanley F. Slater. (1991). Becoming more market oriented : an exploratory study of the programmatic and market-back approaches. Marketing Science Institute eBooks. 29 indexed citations
16.
Narver, John C. & Stanley F. Slater. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing. 54(4). 20–35. 5873 indexed citations breakdown →
17.
Narver, John C., et al.. (1985). Folded, Spindled, and Mutilated: Economic Analysis and U. S. v. IBM. Journal of Marketing. 49(2). 153–153. 1 indexed citations
18.
Narver, John C., et al.. (1972). The Marketing Economy: An Analytical Approach. Journal of Marketing. 36(1). 106–106. 11 indexed citations
19.
Narver, John C. & Ronald Savitt. (1971). Conceptual readings in the marketing economy. Medical Entomology and Zoology. 1 indexed citations
20.
Narver, John C.. (1969). Some Observations on the Impact of Antitrust Merger Policy on Marketing. Journal of Marketing. 33(1). 24–31. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026