Jiho Choi
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- Technology Adoption and User Behaviour 3
- Marketing top 5%
- Consumer Perception and Purchasing Behavior 4
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- Customer Service Quality and Loyalty 3
- Communication top 5%
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- Digital Marketing and Social Media 4
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- Diverse Topics in Contemporary Research 4
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- Technology and Data Analysis 3
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- Interactive and Immersive Displays 3
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- Context-Aware Activity Recognition Systems 3
- Co-authors
- Jae‐Wook KimWilliam J. QuallsKyesook HanSangjae LeeInwon KangKun Chang LeeJongwon ParkSang Jun Lee
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
- Journals
- Computers in Human Behavior (1 paper)Expert Systems with Applications (2 papers)Sensors (2 papers)
- Partner nations
- South KoreaLatviaUnited States
In The Last Decade
Jiho Choi
28 papers receiving 466 citations
Peers
Comparison fields: 5 of 80
- Information Systems and Management 150
- Marketing 177
- Organizational Behavior and Human Resource Management 161
- Communication 93
- Sociology and Political Science 312
Countries citing papers authored by Jiho Choi
This map shows the geographic impact of Jiho Choi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jiho Choi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jiho Choi more than expected).
Fields of papers citing papers by Jiho Choi
This network shows the impact of papers produced by Jiho Choi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jiho Choi. The network helps show where Jiho Choi may publish in the future.
Co-authorship network
The 20 scholars most cited alongside Jiho Choi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 2 | |
| 2 | 2024 | 0 | |
| 3 | 2024 | 1 | |
| 4 | 2023 | 4 | |
| 5 | 2023 | 2 | |
| 6 | 2022 | 3 | |
| 7 | 2021 | 2 | |
| 8 | 2020 | 0 | |
| 9 | 2020 | 1 | |
| 10 | Effects of Cultural Marketing Activities on Consumer Response: The Mediating Role of Corporate Association | 2013 | 0 |
| 11 | 2012 | 3 | |
| 12 | 2012 | 3 | |
| 13 | The Influence of Task Conflict on Project Team Performance: The Moderating Effect of Team Efficacy | 2009 | 3 |
| 14 | 2008 | 231 | |
| 15 | The Relative Effects of Three Dimensions of Service Quality on CS in Voice to Voice Context | 2006 | 1 |
| 16 | Effects of Regulatory Focus and Ad Type on The Attitude Toward Product | 2005 | 2 |
| 17 | 2004 | 7 | |
| 18 | 2004 | 99 | |
| 19 | Comparison Standards in Consumer Satisfaction Formation: Involvement and Product Experience as Potential Moderators | 1998 | 9 |
| 20 | Potential Moderators For Comparison Standards in Consumer Satisfaction Formation: Some Exploratory Findings | 1998 | 6 |
About Jiho Choi
Jiho Choi is a scholar working on Human-Computer Interaction, Marketing and Cultural Studies, having authored 35 papers that have together received 523 indexed citations. Recurring topics across this work include Diverse Topics in Contemporary Research (4 papers), Consumer Perception and Purchasing Behavior (4 papers), Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers), Technology and Data Analysis (3 papers), Customer Service Quality and Loyalty (3 papers), Interactive and Immersive Displays (3 papers) and Context-Aware Activity Recognition Systems (3 papers). The work is most often cited by research in Information Systems and Management (150 citations), Marketing (177 citations) and Organizational Behavior and Human Resource Management (161 citations). Jiho Choi has collaborated with scholars based in South Korea, Latvia and United States. Frequent co-authors include Jae‐Wook Kim, William J. Qualls, Kyesook Han, Sangjae Lee, Inwon Kang, Kun Chang Lee, Jongwon Park, Sang Jun Lee, Jinsoo Park and Jimin Song. Their work appears in journals such as Computers in Human Behavior, Expert Systems with Applications and Sensors.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.