J. Sonia Huang
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Market Behavior and Pricing 6
-
- Technology Adoption and User Behaviour 8
-
- Customer Service Quality and Loyalty 6
- Strategy and Management top 5%
- Digital Platforms and Economics 3
-
- Digital Marketing and Social Media 16
-
- Media Studies and Communication 3
- Social Media and Politics 2
- Co-authors
- Yi‐Fen ChenBruce P. LeeBruce C.Y. LeeSoushan WuCathy Yi‐Hsuan ChenGwo‐Hshiung TzengShwu-Ing WuGeorge Sylvie
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Tourism Management (1 paper)Optics Express (2 papers)International Journal of Hospitality Management (1 paper)
- Partner nations
- TaiwanUnited StatesChina
In The Last Decade
J. Sonia Huang
31 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 105
- Marketing 578
- Information Systems and Management 287
- Organizational Behavior and Human Resource Management 331
- Management Information Systems 202
- Strategy and Management 276
Countries citing papers authored by J. Sonia Huang
This map shows the geographic impact of J. Sonia Huang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by J. Sonia Huang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites J. Sonia Huang more than expected).
Fields of papers citing papers by J. Sonia Huang
This network shows the impact of papers produced by J. Sonia Huang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by J. Sonia Huang. The network helps show where J. Sonia Huang may publish in the future.
Co-authorship network
The 25 scholars most cited alongside J. Sonia Huang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2023 | 8 | |
| 3 | 2023 | 2 | |
| 4 | 2020 | 1 | |
| 5 | 2018 | 1 | |
| 6 | 2015 | 3 | |
| 7 | 2014 | 7 | |
| 8 | 2013 | 7 | |
| 9 | 2013 | 7 | |
| 10 | 2011 | 4 | |
| 11 | 2010 | 44 | |
| 12 | 2009 | 10 | |
| 13 | GRA Decision Making Model for the Integrated Strategies of Life Cycle with Industrial Value Chain | 2009 | 0 |
| 14 | 2007 | 14 | |
| 15 | 2006 | 327 | |
| 16 | 2004 | 57 | |
| 17 | 2004 | 178 | |
| 18 | 2003 | 11 | |
| 19 | 2003 | 15 | |
| 20 | 1996 | 122 |
About J. Sonia Huang
J. Sonia Huang is a scholar working on Marketing, Information Systems and Management and Communication, having authored 32 papers that have together received 1.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Technology Adoption and User Behaviour (8 papers), Consumer Market Behavior and Pricing (6 papers), Customer Service Quality and Loyalty (6 papers), Digital Platforms and Economics (3 papers), Media Studies and Communication (3 papers) and Social Media and Politics (2 papers). The work is most often cited by research in Marketing (578 citations), Information Systems and Management (287 citations) and Organizational Behavior and Human Resource Management (331 citations). J. Sonia Huang has collaborated with scholars based in Taiwan, United States and China. Frequent co-authors include Yi‐Fen Chen, Bruce P. Lee, Bruce C.Y. Lee, Soushan Wu, Cathy Yi‐Hsuan Chen, Gwo‐Hshiung Tzeng, Shwu-Ing Wu, George Sylvie, Hsiang Iris Chyi and Chyan Yang. Their work appears in journals such as Tourism Management, Optics Express and International Journal of Hospitality Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.