Hung‐Jen Su

15 total papers · 415 total citations
14 papers, 349 citations indexed

Hung‐Jen Su is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hung‐Jen Su has authored 14 papers receiving a total of 349 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hung‐Jen Su's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (4 papers) and Decision-Making and Behavioral Economics (3 papers). Hung‐Jen Su is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (4 papers) and Decision-Making and Behavioral Economics (3 papers). Hung‐Jen Su collaborates with scholars based in Taiwan, United States and South Korea. Hung‐Jen Su's co-authors include Hyun Jeong Kim, Yuan Huang, Glen H. Brodowsky, Sang Hyun Lee, Lucette B. Comer, Ming‐Hsiang Chen, Pi‐Cheng Chen, Hwong‐wen Ma, Alan J. Dubinsky and Chien‐Huang Lin and has published in prestigious journals such as Journal of Cleaner Production, Tourism Management and Psychology and Marketing.