Heidi F. Schultz
- Marketing top 5%
- Marketing and Advertising Strategies 2
- Communication top 10%
- Strategy and Management top 10%
- Leadership and Management in Organizations 1
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- Pharmaceutical Practices and Patient Outcomes 1
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- Digital Marketing and Social Media 2
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- Medication Adherence and Compliance 1
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- Telemedicine and Telehealth Implementation 1
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- Health Systems, Economic Evaluations, Quality of Life 1
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- Management and Marketing Education 1
- Journals
- SHILAP Revista de lepidopterología (1 paper)Health Affairs (1 paper)Journal of Marketing Communications (1 paper)
- Partner nations
- United States
In The Last Decade
Heidi F. Schultz
10 papers receiving 204 citations
Peers
Comparison fields: 5 of 58
- Marketing 159
- Communication 49
- Strategy and Management 90
- Geriatrics and Gerontology 19
- Organizational Behavior and Human Resource Management 39
Countries citing papers authored by Heidi F. Schultz
This map shows the geographic impact of Heidi F. Schultz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heidi F. Schultz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heidi F. Schultz more than expected).
Fields of papers citing papers by Heidi F. Schultz
This network shows the impact of papers produced by Heidi F. Schultz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heidi F. Schultz. The network helps show where Heidi F. Schultz may publish in the future.
Co-authorship network
The 5 scholars most cited alongside Heidi F. Schultz, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 8 | |
| 2 | 2014 | 13 | |
| 3 | Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers | 2013 | 1 |
| 4 | 2012 | 24 | |
| 5 | Business Scenarios: A Context-Based Approach to Business Communication | 2005 | 1 |
| 6 | IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication | 2003 | 64 |
| 7 | Brand Babble: Sense and Nonsense about Branding | 2003 | 18 |
| 8 | Why the Sock Puppet Got Sacked | 2001 | 2 |
| 9 | How to Build a Billion Dollar Business-to-Business Brand | 2000 | 12 |
| 10 | 1998 | 100 |
About Heidi F. Schultz
Heidi F. Schultz is a scholar working on Family Practice, Marketing and Geriatrics and Gerontology, having authored 10 papers that have together received 243 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (2 papers), Marketing and Advertising Strategies (2 papers), Medication Adherence and Compliance (1 paper), Telemedicine and Telehealth Implementation (1 paper), Pharmaceutical Practices and Patient Outcomes (1 paper), Leadership and Management in Organizations (1 paper), Health Systems, Economic Evaluations, Quality of Life (1 paper) and Management and Marketing Education (1 paper). The work is most often cited by research in Marketing (159 citations), Communication (49 citations) and Strategy and Management (90 citations). Heidi F. Schultz has collaborated with scholars based in United States. Frequent co-authors include Don E. Schultz, Djenane Ramalho de Oliveira, Sarah M. Westberg, Amanda Brummel and Martin P. Block. Their work appears in journals such as SHILAP Revista de lepidopterología, Health Affairs and Journal of Marketing Communications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.