Heidi F. Schultz

417 total citations
10 papers, 243 citations indexed

About

Heidi F. Schultz is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Heidi F. Schultz has authored 10 papers receiving a total of 243 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Strategy and Management. Recurrent topics in Heidi F. Schultz's work include Digital Marketing and Social Media (2 papers), Marketing and Advertising Strategies (2 papers) and Medication Adherence and Compliance (1 paper). Heidi F. Schultz is often cited by papers focused on Digital Marketing and Social Media (2 papers), Marketing and Advertising Strategies (2 papers) and Medication Adherence and Compliance (1 paper). Heidi F. Schultz collaborates with scholars based in United States. Heidi F. Schultz's co-authors include Don E. Schultz, Djenane Ramalho de Oliveira, Sarah M. Westberg, Amanda Brummel and Martin P. Block and has published in prestigious journals such as SHILAP Revista de lepidopterología, Health Affairs and Journal of Marketing Communications.

In The Last Decade

Heidi F. Schultz

10 papers receiving 204 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Heidi F. Schultz United States	7	159	90	73	49	39	10	243
Stephen E. Everett United States	6	186 1.2×	100 1.1×	70 1.0×	78 1.6×	25 0.6×	8	272
Marco Meneguzzo Italy	8	33 0.2×	51 0.6×	57 0.8×	6 0.1×	24 0.6×	31	239
Ritu Narang India	8	105 0.7×	47 0.5×	54 0.7×	6 0.1×	117 3.0×	20	284
Annika Schönauer Austria	7	36 0.2×	39 0.4×	110 1.5×	7 0.1×	25 0.6×	15	195
Chen‐Wei Yang Taiwan	9	21 0.1×	112 1.2×	29 0.4×	53 1.1×	50 1.3×	21	264
Susan Grant United Kingdom	7	51 0.3×	67 0.7×	79 1.1×	63 1.3×	76 1.9×	20	278
Celina González Mieres Spain	6	197 1.2×	39 0.4×	65 0.9×	8 0.2×	78 2.0×	14	283
Robert C. Pozen United States	11	21 0.1×	121 1.3×	26 0.4×	8 0.2×	30 0.8×	37	396
Peter Anabila Ghana	10	139 0.9×	61 0.7×	104 1.4×	4 0.1×	147 3.8×	18	270
Chris O’Leary United Kingdom	8	28 0.2×	58 0.6×	106 1.5×	3 0.1×	38 1.0×	28	242

Countries citing papers authored by Heidi F. Schultz

Since Specialization

Citations

This map shows the geographic impact of Heidi F. Schultz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heidi F. Schultz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heidi F. Schultz more than expected).

Fields of papers citing papers by Heidi F. Schultz

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heidi F. Schultz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heidi F. Schultz. The network helps show where Heidi F. Schultz may publish in the future.

Co-authorship network of co-authors of Heidi F. Schultz

This figure shows the co-authorship network connecting the top 25 collaborators of Heidi F. Schultz. A scholar is included among the top collaborators of Heidi F. Schultz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heidi F. Schultz. Heidi F. Schultz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

1.

Schultz, Heidi F., et al.. (2015). Building Customer-brand Relationships. 8 indexed citations

2.

Schultz, Heidi F., et al.. (2014). Helmsley Trust Support For Telehealth Improves Access To Care In Rural And Frontier Areas. Health Affairs. 33(2). 336–341. 13 indexed citations

3.

Schultz, Heidi F., Martin P. Block, & Don E. Schultz. (2013). Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers. 1 indexed citations

4.

Schultz, Heidi F., Sarah M. Westberg, Djenane Ramalho de Oliveira, & Amanda Brummel. (2012). Patient-perceived value of Medication Therapy Management (MTM) services: a series of focus groups. SHILAP Revista de lepidopterología. 3(4). 24 indexed citations

5.

Schultz, Heidi F.. (2005). Business Scenarios: A Context-Based Approach to Business Communication. Medical Entomology and Zoology. 1 indexed citations

6.

Schultz, Don E. & Heidi F. Schultz. (2003). IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. Medical Entomology and Zoology. 64 indexed citations

7.

Schultz, Don E. & Heidi F. Schultz. (2003). Brand Babble: Sense and Nonsense about Branding. Medical Entomology and Zoology. 18 indexed citations

8.

Schultz, Heidi F. & Don E. Schultz. (2001). Why the Sock Puppet Got Sacked. 10(2). 2 indexed citations

9.

Schultz, Heidi F., et al.. (2000). How to Build a Billion Dollar Business-to-Business Brand. 9(2). 12 indexed citations

10.

Schultz, Don E. & Heidi F. Schultz. (1998). Transitioning marketing communication into the twenty-first century. Journal of Marketing Communications. 4(1). 9–26. 100 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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