Ohbyung Kwon

5.6k total citations · 4 hit papers
141 papers, 3.8k citations indexed

About

Ohbyung Kwon is a scholar working on Artificial Intelligence, Sociology and Political Science and Information Systems. According to data from OpenAlex, Ohbyung Kwon has authored 141 papers receiving a total of 3.8k indexed citations (citations by other indexed papers that have themselves been cited), including 44 papers in Artificial Intelligence, 39 papers in Sociology and Political Science and 29 papers in Information Systems. Recurrent topics in Ohbyung Kwon's work include Technology Adoption and User Behaviour (26 papers), Digital Marketing and Social Media (25 papers) and Context-Aware Activity Recognition Systems (20 papers). Ohbyung Kwon is often cited by papers focused on Technology Adoption and User Behaviour (26 papers), Digital Marketing and Social Media (25 papers) and Context-Aware Activity Recognition Systems (20 papers). Ohbyung Kwon collaborates with scholars based in South Korea, United States and United Kingdom. Ohbyung Kwon's co-authors include Kwonsang Sohn, Yixing Wen, Bongsik Shin, Yonnim Lee, Eunyoung Sung, Sujin Bae, Gimun Kim, Dai‐In Danny Han, Timothy Jung and Kun Chang Lee and has published in prestigious journals such as PLoS ONE, Computers in Human Behavior and Expert Systems with Applications.

In The Last Decade

Ohbyung Kwon

120 papers receiving 3.5k citations

Hit Papers

An empirical study of the factors affecting social networ... 2009 2026 2014 2020 2009 2014 2019 2023 100 200 300 400 500

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ohbyung Kwon South Korea 28 1.4k 1.2k 805 640 626 141 3.8k
Dongsong Zhang United States 30 1.5k 1.1× 875 0.7× 800 1.0× 641 1.0× 502 0.8× 101 5.2k
Andrew Burton‐Jones Australia 27 1.3k 0.9× 1.4k 1.2× 637 0.8× 944 1.5× 263 0.4× 110 4.0k
Olivia R. Liu Sheng United States 25 1.0k 0.8× 1.3k 1.1× 600 0.7× 486 0.8× 437 0.7× 118 3.6k
Savvas Papagiannidis United Kingdom 35 1.5k 1.1× 1.2k 1.0× 459 0.6× 459 0.7× 1.4k 2.2× 123 4.6k
Kun Chang Lee South Korea 32 1.3k 1.0× 1.2k 1.1× 863 1.1× 313 0.5× 710 1.1× 182 4.2k
G. Alan Wang United States 29 1.7k 1.2× 665 0.6× 958 1.2× 447 0.7× 1.0k 1.6× 102 4.2k
J. P. Shim United States 25 1.2k 0.9× 1.5k 1.2× 396 0.5× 638 1.0× 413 0.7× 85 3.4k
Martin J. Eppler Switzerland 31 920 0.7× 734 0.6× 518 0.6× 701 1.1× 300 0.5× 160 4.7k
Achmad Nizar Hidayanto Indonesia 27 861 0.6× 949 0.8× 498 0.6× 540 0.8× 435 0.7× 460 3.6k
Shirley Gregor Australia 31 1.8k 1.3× 700 0.6× 565 0.7× 1.5k 2.4× 597 1.0× 154 5.3k

Countries citing papers authored by Ohbyung Kwon

Since Specialization
Citations

This map shows the geographic impact of Ohbyung Kwon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ohbyung Kwon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ohbyung Kwon more than expected).

Fields of papers citing papers by Ohbyung Kwon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ohbyung Kwon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ohbyung Kwon. The network helps show where Ohbyung Kwon may publish in the future.

Co-authorship network of co-authors of Ohbyung Kwon

This figure shows the co-authorship network connecting the top 25 collaborators of Ohbyung Kwon. A scholar is included among the top collaborators of Ohbyung Kwon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ohbyung Kwon. Ohbyung Kwon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jung, Timothy, et al.. (2025). Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content. Journal of Retailing and Consumer Services. 87. 104403–104403. 3 indexed citations
2.
Oh, Hyunjoo, et al.. (2025). Enhancing Analytic Hierarchy Process Modelling Under Uncertainty With Fine‐Tuning LLM. Expert Systems. 42(6). 1 indexed citations
3.
Bae, Sujin, et al.. (2024). Effects of meta-human characteristics on user acceptance: from the perspective of uncanny valley theory. Behaviour and Information Technology. 44(4). 731–748. 5 indexed citations
4.
Kim, Myung Ja, C. Michael Hall, & Ohbyung Kwon. (2023). Space tourism: Do age and gender make a difference in risk perception?. Journal of Hospitality and Tourism Management. 57. 13–17. 16 indexed citations
5.
Sohn, Kwonsang, et al.. (2023). The online for offline mobile retail business strategy: sustainable multichannel services. International Journal of Mobile Communications. 21(2). 225–225. 1 indexed citations
6.
Kwon, Ohbyung, et al.. (2021). Impact of the Fit of Immersive Technology and Media Art Type on User Commitment and Revisit Intention. The Journal of the Korea Contents Association. 21(5). 654–667. 2 indexed citations
7.
8.
Park, Eunju, et al.. (2019). Predicting the Number of People for Meals of an Institutional Foodservice by Applying Machine Learning Methods: S City Hall Case. Journal of the Korean Dietetic Association. 25(1). 44–58.
9.
Kwon, Ohbyung, et al.. (2017). Financial Fraud Detection using Text Mining Analysis against Municipal Cybercriminality. Journal of Intelligence and Information Systems. 23(3). 119–138. 1 indexed citations
10.
Kwon, Ohbyung, et al.. (2014). Factors Affecting Sustainable Web Technology Adoption. 19(4). 205–229. 1 indexed citations
11.
Kwon, Ohbyung, et al.. (2011). Queuing Time Computation Algorithm for Sensor Data Processing in Real-time Ubiquitous Environment. Journal of Intelligence and Information Systems. 17(1). 1–16.
12.
Lee, Yonnim & Ohbyung Kwon. (2010). Gender Differences in Continuance Intention of On-line Shopping Services. Asia Pacific Journal of Information Systems. 20(3). 51–72. 2 indexed citations
13.
Kwon, Ohbyung. (2009). Context Prediction Using Right and Wrong Patterns to Improve Sequential Matching Performance for More Accurate Dynamic Context-Aware Recommendation. Asia Pacific Journal of Information Systems. 19(3). 51–67. 1 indexed citations
14.
Kwon, Ohbyung, et al.. (2009). Association Based Reasoning Method Using Rescorla-Wagner Model and Galton Free Association Test for Augmented Reality E-Commerce. The e-Business Studies. 14(3). 131–151. 2 indexed citations
15.
Kim, Kyoung‐Yun, Ki-Ho Lee, & Ohbyung Kwon. (2008). The role of the fuzzy cognitive map in hierarchical semantic net-based assembly design decision making. International Journal of Computer Integrated Manufacturing. 21(7). 803–824. 4 indexed citations
16.
Kwon, Ohbyung, et al.. (2008). A Study of Factors Influencing Ubiquitous Computing Service Acceptance. The e-Business Studies. 13(2). 117–147. 15 indexed citations
17.
Kwon, Ohbyung, et al.. (2007). Applying Polite level Estimation and Case-Based Reasoning to Context-Aware Mobile Interface System. Journal of Intelligence and Information Systems. 13(3). 141–160. 1 indexed citations
18.
Kwon, Ohbyung, Yixing Wen, & Min-Yong Kim. (2007). Factors Affecting Blog Use : An Empirical Study Using Extended TAM and Perceived Encouragement. The e-Business Studies. 12(4). 165–184. 4 indexed citations
19.
Kwon, Ohbyung & Jihoon Kim. (2007). Applying Ubi-SERVQUAL to Assessing the Quality of Ubiquitous Service Scenarios. Journal of the Korean Operations Research and Management Science Society. 32(1). 1–13. 1 indexed citations
20.
Kwon, Ohbyung, et al.. (2007). Space Reengineering and Amended UML Approach to Requirement Analysis for Ubiquitous Smart Space Development. The e-Business Studies. 12(4). 99–125. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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