Daniel K. Maduku

1.3k total citations · 1 hit paper
37 papers, 902 citations indexed

About

Daniel K. Maduku is a scholar working on Information Systems and Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Daniel K. Maduku has authored 37 papers receiving a total of 902 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Information Systems and Management, 20 papers in Sociology and Political Science and 16 papers in Marketing. Recurrent topics in Daniel K. Maduku's work include Technology Adoption and User Behaviour (24 papers), Digital Marketing and Social Media (18 papers) and Customer Service Quality and Loyalty (10 papers). Daniel K. Maduku is often cited by papers focused on Technology Adoption and User Behaviour (24 papers), Digital Marketing and Social Media (18 papers) and Customer Service Quality and Loyalty (10 papers). Daniel K. Maduku collaborates with scholars based in South Africa, Qatar and United Kingdom. Daniel K. Maduku's co-authors include Mercy Mpinganjira, Helen Inseng Duh, Nripendra P. Rana, Emad Abu-Shanab and Mornay Roberts-Lombard and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Daniel K. Maduku

33 papers receiving 842 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus

2023 95 citations Daniel K. Maduku Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Daniel K. Maduku South Africa	13	482	413	297	131	113	37	902
G. P. Sahu India	14	465 1.0×	300 0.7×	219 0.7×	133 1.0×	90 0.8×	49	962
Rajan Yadav India	14	447 0.9×	454 1.1×	361 1.2×	105 0.8×	103 0.9×	40	835
Mirza Mohammad Didarul Alam Bangladesh	14	318 0.7×	285 0.7×	247 0.8×	66 0.5×	87 0.8×	30	827
Wajeeha Aslam Pakistan	17	325 0.7×	370 0.9×	369 1.2×	44 0.3×	93 0.8×	51	757
Veera Bhatiasevi Thailand	13	534 1.1×	444 1.1×	297 1.0×	112 0.9×	87 0.8×	23	920
Manisha Sharma India	5	369 0.8×	271 0.7×	178 0.6×	103 0.8×	68 0.6×	16	599
Yuvaraj Ganesan Malaysia	15	261 0.5×	255 0.6×	205 0.7×	94 0.7×	75 0.7×	59	817
Thamaraiselvan Natarajan India	15	406 0.8×	454 1.1×	447 1.5×	134 1.0×	115 1.0×	58	1.1k
Claudio Vitari France	14	231 0.5×	490 1.2×	297 1.0×	285 2.2×	145 1.3×	43	1.1k
Norman Shaw Canada	9	563 1.2×	438 1.1×	326 1.1×	131 1.0×	70 0.6×	12	850

Countries citing papers authored by Daniel K. Maduku

Since Specialization

Citations

This map shows the geographic impact of Daniel K. Maduku's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Daniel K. Maduku with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Daniel K. Maduku more than expected).

Fields of papers citing papers by Daniel K. Maduku

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Daniel K. Maduku. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Daniel K. Maduku. The network helps show where Daniel K. Maduku may publish in the future.

Co-authorship network of co-authors of Daniel K. Maduku

This figure shows the co-authorship network connecting the top 25 collaborators of Daniel K. Maduku. A scholar is included among the top collaborators of Daniel K. Maduku based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Daniel K. Maduku. Daniel K. Maduku is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Maduku, Daniel K., et al.. (2025). Trust, usefulness and the adoption of financial advice: comparing consumer responses to social media (C2C) versus institutional (B2C) sources. International Journal of Bank Marketing. 44(1). 77–104.

Maduku, Daniel K., et al.. (2025). Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness. Journal of Consumer Behaviour. 24(3). 1194–1221. 6 indexed citations

Maduku, Daniel K., et al.. (2024). Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation. Asia Pacific Journal of Marketing and Logistics. 36(11). 2849–2868. 24 indexed citations

Maduku, Daniel K., et al.. (2024). Bitcoin adoption in online payments: examining consumer intentions and word-of-mouth recommendations. SHILAP Revista de lepidopterología. 10(1). 3 indexed citations

Maduku, Daniel K.. (2024). Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences. Industrial Marketing Management. 119. 27–42. 9 indexed citations

Maduku, Daniel K., et al.. (2023). Understanding family takaful purchase behaviour: the roles of religious obligation and gender. Journal of Financial Services Marketing. 29(2). 440–458. 9 indexed citations

Maduku, Daniel K., et al.. (2023). Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs. Journal of Electronic Commerce in Organizations. 21(1). 1–26.

Maduku, Daniel K. & Emad Abu-Shanab. (2022). Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa. International Journal of E-Services and Mobile Applications. 14(1). 1–29. 1 indexed citations

Maduku, Daniel K., et al.. (2022). Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa. Journal of Retailing and Consumer Services. 70. 103185–103185. 52 indexed citations

10.

Maduku, Daniel K.. (2022). Components of the Mobile Social Networking Sites Addiction Scale and Its Relationship with Social Overload and Religiosity. Global Business Review. 1 indexed citations

11.

Maduku, Daniel K.. (2021). Antecedents of mobile marketing adoption by SMEs:Does industry variance matter?. Journal of Organizational Computing and Electronic Commerce. 31(3). 222–249. 15 indexed citations

12.

Mpinganjira, Mercy & Daniel K. Maduku. (2018). Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands. Journal of Business Research. 95. 464–478. 49 indexed citations

13.

Maduku, Daniel K.. (2017). Behavioural intention towards mobile banking usage by South African retail banking clients. Investment Management and Financial Innovations. 11(3). 2 indexed citations

14.

Maduku, Daniel K., Mercy Mpinganjira, & Helen Inseng Duh. (2016). Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework. International Journal of Information Management. 36(5). 711–723. 248 indexed citations

15.

Maduku, Daniel K.. (2015). An Empirical Investigation of Students' Behavioural Intention to Use E-Books. 24(3). 3–20. 16 indexed citations

16.

Maduku, Daniel K.. (2015). Factors of E-book Use Intentions: Perspective of Students in a Developing Country. Perspectives on Global Development and Technology. 14(6). 597–618. 9 indexed citations

17.

Maduku, Daniel K.. (2014). Comparative analysis of factors influencing customers' attitude towards Internet and cell phone banking services. Journal of Contemporary Management. 11(1). 120–140. 1 indexed citations

18.

Maduku, Daniel K.. (2014). Customers’ adoption and use of e-banking services: the South African perspective. SHILAP Revista de lepidopterología. 9 indexed citations

19.

Maduku, Daniel K.. (2013). Predicting retail banking customers' attitude towards Internet banking services in South Africa. Southern African Business Review. 17(3). 76–100. 27 indexed citations

20.

Maduku, Daniel K. & Mercy Mpinganjira. (2012). An empirical investigation into customers' attitude towards usage of cell phone banking in Gauteng, South Africa. Journal of Contemporary Management. 9(1). 172–189. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact