Melanie Wiese
- Sociology and Political Science top 5%
- Information Systems and Management top 1%
- Marketing top 2%
- Organizational Behavior and Human Resource Management top 5%
- Management Information Systems top 5%
- Co-authors
- Michael HumbaniCarla Martínez‐ClimentHusain Salilul AkareemDolores Botella-CarrubíYolanda JordaanLynda AndrewsConstanza BianchiSyed Muhammad Fazal‐e‐Hasan
- Topics
- Digital Marketing and Social Media (16 papers)Technology Adoption and User Behaviour (14 papers)Consumer Behavior in Brand Consumption and Identification (7 papers)
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of Business ResearchEnergy Policy
- Partner nations
- South AfricaAustraliaChile
In The Last Decade
Melanie Wiese
34 papers receiving 757 citations
Hit Papers
Peers
Comparison fields: 5 of 78
- Sociology and Political Science 419
- Information Systems and Management 410
- Marketing 290
- Organizational Behavior and Human Resource Management 116
- Management Information Systems 96
Countries citing papers authored by Melanie Wiese
This map shows the geographic impact of Melanie Wiese's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Melanie Wiese with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Melanie Wiese more than expected).
Fields of papers citing papers by Melanie Wiese
This network shows the impact of papers produced by Melanie Wiese. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Melanie Wiese. The network helps show where Melanie Wiese may publish in the future.
Co-authorship network of co-authors of Melanie Wiese
This figure shows the co-authorship network connecting the top 25 collaborators of Melanie Wiese. A scholar is included among the top collaborators of Melanie Wiese based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Melanie Wiese. Melanie Wiese is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 0 | |
| 3 | 22 | |
| 4 | 4 | |
| 5 | 1 | |
| 6 | 29 | |
| 7 | 7 | |
| 8 | 9 | |
| 9 | Dynamite in small packages: the Engaged Elite as an Facebook emerging niche market | 3 |
| 10 | Business actions of exhibitors at trade shows : implications for sales versus non-sales staff and type of trade show | 0 |
| 11 | Parental influence on consumer and purchase behaviour of Generation Y | 7 |
| 12 | Craft retailers' supplier selection criteria - a key to market access | 2 |
| 13 | The importance of non-financial motivators to pharmaceutical sales representatives : a demographic study | 7 |
| 14 | Demographic differences in adult consumers' decision-making styles in Tshwane, South Africa | 7 |
| 15 | A content analysis of the research practices reported in the management journal 'Management Dynamics' | 1 |
| 16 | 1 | |
| 17 | The Role of Ethnicity in the Higher Education Institution Selection Process. | 5 |
| 18 | 1 | |
| 19 | A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution | 30 |
| 20 | Communicating to prospective students through appropriate sources of information : a comparative study of selected public higher education institutions | 0 |
About Melanie Wiese
Melanie Wiese is a scholar working on Information Systems and Management, Marketing and Organizational Behavior and Human Resource Management, having authored 39 papers that have together received 810 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). The work is most often cited by research in Information Systems and Management (410 citations), Marketing (290 citations) and Organizational Behavior and Human Resource Management (116 citations). Melanie Wiese has collaborated with scholars based in South Africa, Australia and Chile. Frequent co-authors include Michael Humbani, Carla Martínez‐Climent, Husain Salilul Akareem, Dolores Botella-Carrubí, Yolanda Jordaan, Lynda Andrews, Constanza Bianchi, Syed Muhammad Fazal‐e‐Hasan, Wafa Hammedi and A. Strasheim. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Energy Policy.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.