Bruce H. Clark

2.3k total citations
28 papers, 1.5k citations indexed

About

Bruce H. Clark is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Strategy and Management. According to data from OpenAlex, Bruce H. Clark has authored 28 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Organizational Behavior and Human Resource Management, 11 papers in Marketing and 8 papers in Strategy and Management. Recurrent topics in Bruce H. Clark's work include Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Innovation and Knowledge Management (5 papers). Bruce H. Clark is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Innovation and Knowledge Management (5 papers). Bruce H. Clark collaborates with scholars based in United States, United Kingdom and Mexico. Bruce H. Clark's co-authors include David B. Montgomery, Tim Ambler, Neil A. Morgan, Stanley J. Shapiro, Thomas V. Bonoma, Andrew V. Abela, David J. Reibstein, Bernd Skiera, Berend Wierenga and Thorsten Wiesel and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Business Research.

In The Last Decade

Bruce H. Clark

25 papers receiving 1.3k citations

Peers

Bruce H. Clark

OBHRM

MARKE

SPS

MIS

Cengiz Yılmaz Türkiye

Marius Leibold South Africa

Eva M. Pertusa‐Ortega Spain

C. Michael Wittmann United States

Jaana Tähtinen Finland

Sven A. Haugland Norway

Haim Hilman Malaysia

Ashwin W. Joshi Canada

C. Jay Lambe United States

Tiger Li United States

Cengiz Yılmaz Türkiye

Bruce H. Clark

826 ×1.3

645 ×1.3

OBHRM

398 ×0.9

MARKE

370 ×1.3

SPS

238 ×1.1

MIS

Citations per year, relative to Bruce H. Clark Bruce H. Clark (= 1×) peers Cengiz Yılmaz

Countries citing papers authored by Bruce H. Clark

Since Specialization

Citations

This map shows the geographic impact of Bruce H. Clark's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce H. Clark with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce H. Clark more than expected).

Fields of papers citing papers by Bruce H. Clark

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruce H. Clark. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce H. Clark. The network helps show where Bruce H. Clark may publish in the future.

Co-authorship network of co-authors of Bruce H. Clark

This figure shows the co-authorship network connecting the top 25 collaborators of Bruce H. Clark. A scholar is included among the top collaborators of Bruce H. Clark based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce H. Clark. Bruce H. Clark is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Clark, Bruce H. & Tim Ambler. (2011). Managing the Marketing Metrics Portfolio. SSRN Electronic Journal. 5 indexed citations

Clark, Bruce H.. (2011). Managerial identification of competitors: accuracy and performance consequences. Journal of Strategic Marketing. 19(3). 209–227. 10 indexed citations

Clark, Bruce H.. (2010). Trend and Opportunity Analysis: A Capstone Core MBA Marketing Project. SSRN Electronic Journal.

Pauwels, Koen, Tim Ambler, Bruce H. Clark, et al.. (2009). Why, What, How, and What Research Is Needed?. 1 indexed citations

Neely, Andy, David Otley, Bruce H. Clark, et al.. (2007). Business Performance Measurement. Cambridge University Press eBooks. 61 indexed citations

Clark, Bruce H., Andrew V. Abela, & Tim Ambler. (2006). An Information Processing Model of Marketing Performance Measurement. The Journal of Marketing Theory and Practice. 14(3). 191–208. 48 indexed citations

Clark, Bruce H.. (2006). Twice A Stranger: How Mass Expulsion Forged Modern Greece and Turkey. Medical Entomology and Zoology. 44 indexed citations

Clark, Bruce H., Andrew V. Abela, & Tim Ambler. (2005). Organizational motivation, opportunity and ability to measure marketing performance. Journal of Strategic Marketing. 13(4). 241–259. 44 indexed citations

Clark, Bruce H., Andrew V. Abela, & Tim Ambler. (2004). Return on Measurement: Relating Marketing Metrics Practices to Strategic Performance. SSRN Electronic Journal. 1 indexed citations

10.

Morgan, Neil A., et al.. (2002). Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives. Journal of Business Research. 55(5). 363–375. 186 indexed citations

11.

Clark, Bruce H.. (2001). A summary of thinking on measuring the value of marketing. Journal of Targeting Measurement and Analysis for Marketing. 9(4). 357–369. 23 indexed citations

12.

Clark, Bruce H. & Tim Ambler. (2001). Marketing performance measurement: evolution of research and practice. International Journal of Business Performance Management. 3(2/3/4). 231–231. 48 indexed citations

13.

Clark, Bruce H. & David B. Montgomery. (1999). Managerial Identification of Competitors. Journal of Marketing. 63(3). 67–83. 145 indexed citations

14.

Clark, Bruce H.. (1999). Marketing Performance Measures: History and Interrelationships. Journal of Marketing Management. 15(8). 711–732. 182 indexed citations

15.

Clark, Bruce H. & Sangit Chätterjee. (1999). The Evolution of Dominant Market Shares: The Role of Network Effects. The Journal of Marketing Theory and Practice. 7(2). 83–96. 13 indexed citations

16.

Clark, Bruce H. & David B. Montgomery. (1998). Deterrence, Reputations, and Competitive Cognition. Management Science. 44(1). 62–82. 133 indexed citations

17.

Clark, Bruce H. & David B. Montgomery. (1998). Competitive reputations, multimarket competition and entry deterrence. Journal of Strategic Marketing. 6(2). 81–96. 25 indexed citations

18.

Clark, Bruce H. & David B. Montgomery. (1996). Perceiving competitive reactions : the value of accuracy (and paranoia) : working paper. Marketing Science Institute eBooks. 1 indexed citations

19.

Clark, Bruce H. & David B. Montgomery. (1996). Perceiving competitive reactions: The value of accuracy (and paranoia). Marketing Letters. 7(2). 115–129. 46 indexed citations

20.

Shapiro, Stanley J., Thomas V. Bonoma, & Bruce H. Clark. (1990). Marketing Performance Assessment. Journal of Marketing. 54(1). 135–135. 128 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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