Bruce E. Mallen
- Strategy and Management top 10%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 10%
- Management Information Systems top 10%
- Economics and Econometrics
- Co-authors
- Isaiah A. LitvakV. H. Kirpalani
- Topics
- Marketing and Advertising Strategies (3 papers)Global trade and economics (3 papers)Business Strategy and Innovation (2 papers)
- Journals
- Journal of MarketingEuropean Journal of MarketingThe International Executive
- Partner nations
- Australia
In The Last Decade
Bruce E. Mallen
14 papers receiving 253 citations
Peers
Comparison fields: 5 of 41
- Strategy and Management 126
- Marketing 116
- Organizational Behavior and Human Resource Management 93
- Management Information Systems 74
- Economics and Econometrics 41
Countries citing papers authored by Bruce E. Mallen
This map shows the geographic impact of Bruce E. Mallen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce E. Mallen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce E. Mallen more than expected).
Fields of papers citing papers by Bruce E. Mallen
This network shows the impact of papers produced by Bruce E. Mallen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce E. Mallen. The network helps show where Bruce E. Mallen may publish in the future.
Co-authorship network of co-authors of Bruce E. Mallen
This figure shows the co-authorship network connecting the top 25 collaborators of Bruce E. Mallen. A scholar is included among the top collaborators of Bruce E. Mallen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce E. Mallen. Bruce E. Mallen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 46 | |
| 2 | 5 | |
| 3 | Principles of marketing channel management : interorganizational distribution design and relations | 11 |
| 4 | 4 | |
| 5 | 22 | |
| 6 | 1 | |
| 7 | 84 | |
| 8 | 53 | |
| 9 | 24 | |
| 10 | The Marketing Channel. A conceptual viewpoint | 39 |
| 11 | 1 | |
| 12 | 7 | |
| 13 | Modern marketing and the accountant. | 4 |
| 14 | 2 |
About Bruce E. Mallen
Bruce E. Mallen is a scholar working on Marketing, General Economics, Econometrics and Finance and Strategy and Management, having authored 14 papers that have together received 303 indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (3 papers), Global trade and economics (3 papers) and Business Strategy and Innovation (2 papers). The work is most often cited by research in Marketing (116 citations), Organizational Behavior and Human Resource Management (93 citations) and Strategy and Management (126 citations). Bruce E. Mallen has collaborated with scholars based in Australia. Frequent co-authors include Isaiah A. Litvak and V. H. Kirpalani. Their work appears in journals such as Journal of Marketing, European Journal of Marketing and The International Executive.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.