Bhawna Agarwal

500 total citations
33 papers, 278 citations indexed

About

Bhawna Agarwal is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Bhawna Agarwal has authored 33 papers receiving a total of 278 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 10 papers in Sociology and Political Science and 10 papers in Information Systems and Management. Recurrent topics in Bhawna Agarwal's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Technology Adoption and User Behaviour (10 papers) and Digital Marketing and Social Media (7 papers). Bhawna Agarwal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Technology Adoption and User Behaviour (10 papers) and Digital Marketing and Social Media (7 papers). Bhawna Agarwal collaborates with scholars based in India, United Arab Emirates and United States. Bhawna Agarwal's co-authors include Ruchika Gupta, Namita Rajput, Meena Bhatia, Amit Kumar Goel, Parul Yadav, R. Srinivasan and Sandeep Bhatia and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Library Hi Tech.

In The Last Decade

Bhawna Agarwal

26 papers receiving 262 citations

Peers

Bhawna Agarwal

SPS

MARKE

ISM

Muhammad Zahid Nawaz China

Ardy Wibowo Thailand

Beth L. Fossen United States

Mihai Țichindelean Romania

Amy Yau United Kingdom

Marcos Inácio Severo de Almeida Brazil

Xicheng Yin China

Ludovica Cesareo Italy

Daniela Garbin Praničević Croatia

Mohamed A. Khashan Egypt

Muhammad Zahid Nawaz China

Bhawna Agarwal

131 ×0.9

SPS

128 ×1.1

MARKE

56 ×0.7

ISM

17 ×0.5

32 ×1.1

Citations per year, relative to Bhawna Agarwal Bhawna Agarwal (= 1×) peers Muhammad Zahid Nawaz

Countries citing papers authored by Bhawna Agarwal

Since Specialization

Citations

This map shows the geographic impact of Bhawna Agarwal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bhawna Agarwal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bhawna Agarwal more than expected).

Fields of papers citing papers by Bhawna Agarwal

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bhawna Agarwal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bhawna Agarwal. The network helps show where Bhawna Agarwal may publish in the future.

Co-authorship network of co-authors of Bhawna Agarwal

This figure shows the co-authorship network connecting the top 25 collaborators of Bhawna Agarwal. A scholar is included among the top collaborators of Bhawna Agarwal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bhawna Agarwal. Bhawna Agarwal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Agarwal, Bhawna, et al.. (2025). Economic impact of geographical indication certification on handicraft industry: optimizing sustainable business growth through strategic revenue management. Journal of Revenue and Pricing Management. 25(1). 53–66.

Agarwal, Bhawna, et al.. (2024). A study on customer experience of using chatbots in banking sector with moderating role of age and gender. International Journal of Electronic Finance. 14(1). 42–66. 3 indexed citations

Bhatia, Sandeep, et al.. (2024). A New Era in Weather Forecasting: Harnessing the Potential of Machine Learning. 1355–1361. 1 indexed citations

Agarwal, Bhawna, et al.. (2024). Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model. SHILAP Revista de lepidopterología. 10(1).

Agarwal, Bhawna, et al.. (2023). The Rigmarole of Negotiating Double Binds: A Qualitative Study of Indian Women Academics’ Work-from-home Routines in COVID-19 Times. South Asian Journal of Business and Management Cases. 12(3). 372–389.

Yadav, Parul, et al.. (2023). Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix. Indian Journal of Marketing. 53(5). 57–57. 4 indexed citations

Agarwal, Bhawna, et al.. (2023). A STUDY OF THE ROLE OF FINANCIAL TECHNOLOGY IN FIRM GROWTH: THE CASE OF INDIANMSMEs. 19(1).

Agarwal, Bhawna, et al.. (2023). Unlocking the potential of loyalty programs in reference to customer experience with digital wallets. Innovative Marketing. 19(1). 233–243. 4 indexed citations

Agarwal, Bhawna, et al.. (2023). Impact of Organizational and Supervisory Support Perceptions on the Turnover Intentions of Working Mothers-to-Be. RePEc: Research Papers in Economics. 10(1). 1–15.

10.

Agarwal, Bhawna, et al.. (2023). The Role of Digital Financial Services on Indian MSMEs. Indian Journal of Finance. 17(2). 8–8. 2 indexed citations

11.

Srinivasan, R., et al.. (2023). Python And Opencv For Sign Language Recognition. 1–5. 6 indexed citations

12.

Agarwal, Bhawna, et al.. (2022). Financial Technology Adoption – A Case of Indian MSMEs. Finance Theory and Practice. 26(6). 192–211. 11 indexed citations

13.

Agarwal, Bhawna, et al.. (2022). Influence of Social Media Marketing on Customer Equity Drivers and Purchase Intention: Understanding World’s Most Valuable Brand - Amazon. 30(3). 99–113.

14.

Agarwal, Bhawna, et al.. (2022). Geographical indications in India: A case of Handicraft industry in Uttar Pradesh. The Journal of World Intellectual Property. 25(3). 617–634. 2 indexed citations

15.

Agarwal, Bhawna, et al.. (2021). Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry. Innovative Marketing. 17(4). 62–74. 5 indexed citations

16.

Agarwal, Bhawna, et al.. (2020). Impact of social media advertising on millennials buying behaviour. International Journal of Intelligent Enterprise. 7(4). 481–481. 11 indexed citations

17.

Agarwal, Bhawna, et al.. (2019). Culture and Personality: A Examination of Impulsive Buying Behavior of Indian Consumers. International Journal of Recent Technology and Engineering (IJRTE). 8(3S). 467–474. 1 indexed citations

18.

Agarwal, Bhawna, et al.. (2019). Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach. Vision The Journal of Business Perspective. 23(1). 56–69. 72 indexed citations

19.

Agarwal, Bhawna, et al.. (2018). A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR. Indian Journal of Marketing. 49(10). 34–34. 19 indexed citations

20.

Bhatia, Meena & Bhawna Agarwal. (2015). Intellectual Capital Disclosures in IPO Prospectuses of Indian Companies. International Journal of Social Sciences and Management. 2(1). 40–51. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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