Bárbara Castillo-Abdul

497 total citations
32 papers, 306 citations indexed

About

Bárbara Castillo-Abdul is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, Bárbara Castillo-Abdul has authored 32 papers receiving a total of 306 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Sociology and Political Science, 15 papers in Communication and 6 papers in Marketing. Recurrent topics in Bárbara Castillo-Abdul's work include Digital Marketing and Social Media (11 papers), Communication and COVID-19 Impact (10 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Bárbara Castillo-Abdul is often cited by papers focused on Digital Marketing and Social Media (11 papers), Communication and COVID-19 Impact (10 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Bárbara Castillo-Abdul collaborates with scholars based in Spain, Ecuador and Mexico. Bárbara Castillo-Abdul's co-authors include Luis M. Romero-Rodríguez, Ana Pérez-Escoda, Estela Núñez‐Barriopedro, Javier Gil Quintana, Santiago Tejedor, Rosa García-Ruiz, Alejandro Rodríguez Martín, Daniela Jaramillo-Dent, David Blanco‐Herrero and Jhonattan Miranda and has published in prestigious journals such as SHILAP Revista de lepidopterología, International Journal of Environmental Research and Public Health and Sustainability.

In The Last Decade

Bárbara Castillo-Abdul

27 papers receiving 292 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bárbara Castillo-Abdul Spain 13 184 100 84 38 30 32 306
Alison B. Shields United States 6 198 1.1× 106 1.1× 76 0.9× 36 0.9× 66 2.2× 8 366
Adam Peruta United States 6 197 1.1× 113 1.1× 33 0.4× 36 0.9× 65 2.2× 9 318
Rachel Davis Mersey United States 9 217 1.2× 129 1.3× 77 0.9× 48 1.3× 12 0.4× 15 320
Maria Törhönen Finland 8 444 2.4× 42 0.4× 118 1.4× 119 3.1× 17 0.6× 16 519
Jonathon Hutchinson Australia 9 164 0.9× 120 1.2× 20 0.2× 12 0.3× 12 0.4× 35 294
Ruth Avidar Israel 10 154 0.8× 223 2.2× 27 0.3× 30 0.8× 22 0.7× 24 342
Clark F. Greer United States 11 221 1.2× 293 2.9× 32 0.4× 30 0.8× 11 0.4× 24 458
Hendrik Storstein Spilker Norway 7 133 0.7× 52 0.5× 32 0.4× 12 0.3× 7 0.2× 12 194
Vincent Manzerolle Canada 11 164 0.9× 43 0.4× 37 0.4× 9 0.2× 10 0.3× 18 259

Countries citing papers authored by Bárbara Castillo-Abdul

Since Specialization
Citations

This map shows the geographic impact of Bárbara Castillo-Abdul's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bárbara Castillo-Abdul with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bárbara Castillo-Abdul more than expected).

Fields of papers citing papers by Bárbara Castillo-Abdul

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bárbara Castillo-Abdul. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bárbara Castillo-Abdul. The network helps show where Bárbara Castillo-Abdul may publish in the future.

Co-authorship network of co-authors of Bárbara Castillo-Abdul

This figure shows the co-authorship network connecting the top 25 collaborators of Bárbara Castillo-Abdul. A scholar is included among the top collaborators of Bárbara Castillo-Abdul based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bárbara Castillo-Abdul. Bárbara Castillo-Abdul is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Bautista, Pavel Sidorenko, et al.. (2025). Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse?. Cogent Social Sciences. 11(1). 1 indexed citations
2.
Castillo-Abdul, Bárbara, et al.. (2024). Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?. Comunicação e Sociedade. 45. e024014–e024014. 1 indexed citations
3.
Romero-Rodríguez, Luis M., et al.. (2024). Postcensura en streaming: Alienación política de millenials y centennials hacia las producciones audiovisuales. Convergencia Revista de Ciencias Sociales. 31. 1–1.
4.
Romero-Rodríguez, Luis M., Bárbara Castillo-Abdul, & Pedro Cuesta Valiño. (2023). The Process of The Transfer of Hate Speech to Demonization and Social Polarization. Politics and Governance. 11(2). 1 indexed citations
5.
Romero-Rodríguez, Luis M., et al.. (2023). Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain. SHILAP Revista de lepidopterología. 11(22). 145–157.
6.
Castillo-Abdul, Bárbara, David Blanco‐Herrero, & Luis M. Romero-Rodríguez. (2023). Apomediation and Disintermediation: YouTube Prescribers on Fad Diets. The Open Public Health Journal. 16(1).
7.
Castillo-Abdul, Bárbara, et al.. (2023). Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram. Humanities and Social Sciences Communications. 10(1). 16 indexed citations
8.
Romero-Rodríguez, Luis M. & Bárbara Castillo-Abdul. (2023). Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers. Journal of Management Development. 42(6). 425–435. 15 indexed citations
9.
Castillo-Abdul, Bárbara, et al.. (2022). YouTubers y dietas milagros: la difusión de contenidos de salud entre 2020 y 2021. Revista Latina de Comunicación Social. 475–494. 2 indexed citations
10.
Castillo-Abdul, Bárbara & David Blanco‐Herrero. (2022). YouTube: Salud y bienestar en la era del prosumidor . Análisis de vídeos de YouTube sobre dietas milagro. Anàlisi. 79–92. 2 indexed citations
11.
Castillo-Abdul, Bárbara, Ana Pérez-Escoda, & Estela Núñez‐Barriopedro. (2022). Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram. Media and Communication. 10(1). 34 indexed citations
12.
Castillo-Abdul, Bárbara, et al.. (2021). Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador. SAGE Open. 11(4). 17 indexed citations
13.
Romero-Rodríguez, Luis M., Santiago Tejedor, & Bárbara Castillo-Abdul. (2021). From the Immediacy of the Cybermedia to the Need for Slow Journalism: Experiences from Ibero-America. Journalism Practice. 16(8). 1578–1596. 22 indexed citations
14.
Castillo-Abdul, Bárbara, et al.. (2021). «efecto ventrílocuo» en las agencias internacionales de noticias. Revisión teórica e incidencia en las nuevas formas de desinformación. SHILAP Revista de lepidopterología. 25–46. 5 indexed citations
15.
16.
Castillo-Abdul, Bárbara, et al.. (2021). El engagement de participantes en MOOC (Massive Open Online Courses): Análisis del diseño instruccional y elementos alternativos. Bellaterra Journal of Teaching & Learning Language & Literature. 14(3). e944–e944. 4 indexed citations
17.
Castillo-Abdul, Bárbara, Daniela Jaramillo-Dent, & Luis M. Romero-Rodríguez. (2021). ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content. International Journal of Environmental Research and Public Health. 18(8). 4359–4359. 13 indexed citations
18.
Castillo-Abdul, Bárbara, et al.. (2020). Kid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels. Heliyon. 6(9). e05056–e05056. 28 indexed citations
19.
Castillo-Abdul, Bárbara. (2020). Comunicación digital: la transformación de la realidad y la conciencia. Revista Digital Palabra (Universidad Pontificia Bolivariana). 109–112. 1 indexed citations
20.
Castillo-Abdul, Bárbara, et al.. (2020). Impact of the MOOCx's conventional educational design. 593–599. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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