This map shows the geographic impact of Alan Tapp's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alan Tapp with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alan Tapp more than expected).
This network shows the impact of papers produced by Alan Tapp. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alan Tapp. The network helps show where Alan Tapp may publish in the future.
Co-authorship network of co-authors of Alan Tapp
This figure shows the co-authorship network connecting the top 25 collaborators of Alan Tapp.
A scholar is included among the top collaborators of Alan Tapp based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Alan Tapp. Alan Tapp is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Tapp, Alan, Tim Hughes, & Rod Hughes. (2006). Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge. UWE Research Repository (UWE Bristol).3 indexed citations
Tapp, Alan. (2003). Digital Marketing. Journal of Database Marketing & Customer Strategy Management. 10(3). 279–280.
13.
Tapp, Alan, et al.. (1999). Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. UWE Research Repository (UWE Bristol).1 indexed citations
14.
Tapp, Alan, et al.. (1999). The role of database marketing in football clubs: A case study of Coventry City F.C.. UWE Research Repository (UWE Bristol).6 indexed citations
15.
Tapp, Alan, et al.. (1999). Market segmentation in football clubs: an empirical investigation. UWE Research Repository (UWE Bristol).2 indexed citations
16.
Tapp, Alan, et al.. (1999). The culture of collecting: An opportunity for football clubs. UWE Research Repository (UWE Bristol).2 indexed citations
17.
Chadwick, Simon, et al.. (1999). Considerations for U.K. football clubs intending to use the internet as a marketing tool. UWE Research Repository (UWE Bristol).1 indexed citations
18.
Tapp, Alan, et al.. (1998). From the 4P's to the 3R's. Using relationship marketing to retain football clubs' supporters and improve income. UWE Research Repository (UWE Bristol).1 indexed citations
Tapp, Alan. (1995). Relationship fundraising techniques in charities: Are they used and do they work?. UWE Research Repository (UWE Bristol).9 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.