Standout Papers
- An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)
- The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)
- On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)
- The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)
- Customer Engagement as a New Perspective in Customer Management (2010)
- Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011)
- Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011)
- Creating Enduring Customer Value (2016)
- The impact of digital transformation on the retailing value chain (2019)
Immediate Impact
126 standout
Citing Papers
The Caring Machine: Feeling AI for Customer Care
2023 Standout
Influencer Marketing Effectiveness
2022 Standout
Works of Werner Reinartz being referenced
Communicating Brands in Television Advertising
2020
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
2018
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Werner Reinartz | 6614 | 5332 | 3239 | 69 | 11.0k | |
| Robert W. Palmatier | 5985 | 6112 | 4641 | 98 | 12.3k | |
| V. Kumar | 8507 | 6113 | 4440 | 94 | 12.3k | |
| Gerald Zaltman | 5651 | 6648 | 4944 | 106 | 14.3k | |
| Wayne D. Hoyer | 8562 | 4676 | 5105 | 112 | 13.9k | |
| Anders Gustafsson | 5709 | 4304 | 2813 | 129 | 9.8k | |
| Kenneth R. Evans | 4469 | 7052 | 3438 | 82 | 9.6k | |
| Adrian Payne | 5910 | 5092 | 2766 | 72 | 9.1k | |
| Stephen Brown | 7463 | 8263 | 4553 | 184 | 13.5k | |
| Judy A. Siguaw | 2808 | 3228 | 2658 | 83 | 8.3k | |
| David E. Bowen | 3627 | 8176 | 2866 | 72 | 13.0k |
All Works
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