Immediate Impact
60 standout
Citing Papers
Literature review as a research methodology: An overview and guidelines
2019 Standout
A Theories-in-Use Approach to Building Marketing Theory
2019 Standout
Works of Walter van Waterschoot being referenced
The 4P Classification of the Marketing Mix Revisited
1992
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Walter van Waterschoot | 287 | 199 | 51 | 124 | 6 | 478 | |
| Rajasree K. Rajamma | 212 | 134 | 20 | 194 | 16 | 448 | |
| Ernst C. Osinga | 143 | 54 | 24 | 118 | 7 | 435 | |
| Ronald J. Dornoff | 245 | 110 | 32 | 90 | 12 | 442 | |
| Margy P. Conchar | 199 | 107 | 16 | 154 | 5 | 422 | |
| Roger Gates | 137 | 114 | 15 | 125 | 11 | 462 | |
| Zainudin Awang | 131 | 82 | 25 | 123 | 14 | 536 | |
| John M. Rathmell | 323 | 325 | 54 | 124 | 9 | 527 | |
| Darlene Brannigan Smith | 342 | 82 | 16 | 214 | 12 | 556 | |
| Rachel Smith | 228 | 225 | 26 | 225 | 17 | 524 | |
| M. Berk Ataman | 325 | 70 | 17 | 166 | 14 | 465 |
All Works
Loading papers...