Immediate Impact
67 standout
Citing Papers
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Works of Szu‐chi Huang being referenced
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
2020
Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation
2010
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Szu‐chi Huang | 262 | 233 | 161 | 212 | 32 | 604 | |
| Aner Sela | 141 | 220 | 94 | 347 | 27 | 637 | |
| Alison Jing Xu | 195 | 265 | 226 | 255 | 24 | 730 | |
| Ernest Baskin | 146 | 182 | 122 | 354 | 23 | 653 | |
| Dengfeng Yan | 152 | 150 | 122 | 317 | 21 | 517 | |
| Xiuping Li | 137 | 190 | 226 | 231 | 19 | 659 | |
| Maferima Touré‐Tillery | 136 | 218 | 160 | 122 | 17 | 516 | |
| Ashwani Monga | 143 | 217 | 99 | 366 | 23 | 625 | |
| Mary Steffel | 101 | 235 | 163 | 144 | 23 | 589 | |
| Janet Schwartz | 162 | 178 | 63 | 144 | 24 | 686 | |
| Irene Scopelliti | 102 | 171 | 148 | 144 | 25 | 672 |
All Works
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