Standout Papers

Consumer Ethnocentrism: Construction and Validation of the CETSCALE 1978 2026 1994 2010 1.5k
  1. Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)
    Terence A. Shimp, Subhash Sharma Journal of Marketing Research
  2. Scaling Procedures: Issues and Applications (2003)
    Richard G. Netemeyer, Subhash Sharma et al. Medical Entomology and Zoology
  3. Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)
    Terence A. Shimp, Subhash Sharma Journal of Marketing Research
  4. Identification and Analysis of Moderator Variables (1981)
    Subhash Sharma, Richard M. Durand et al. Journal of Marketing Research
  5. Applied Regression Analysis and Other Multivariate Methods (1978)
    Subhash Sharma, David G. Kleinbaum et al. Journal of Marketing Research
  6. Consumer Ethnocentrism: A Test of Antecedents and Moderators (1994)
    Subhash Sharma, Terence A. Shimp et al. Journal of the Academy of Marketing Science
  7. The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)
    Satish Jayachandran, Subhash Sharma et al. Journal of Marketing
  8. A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models (2004)
    Subhash Sharma, Soumen Mukherjee et al. Journal of Business Research
  9. Consumer ethnocentrism: A test of antecedents and moderators (1995)
    Subhash Sharma, Terence A. Shimp et al. Journal of the Academy of Marketing Science

Immediate Impact

101 standout
Sub-graph 1 of 17

Citing Papers

Giant energy density and high efficiency achieved in bismuth ferrite-based film capacitors via domain engineering
2018 Standout
A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 Standout

Works of Subhash Sharma being referenced

Electrical properties of (1−x) BFO – (x) PZT multiferroics synthesized by sol-gel method: Transition from relaxor to non-relaxor
2016
Scaling Procedures: Issues and Applications
2003 Standout

Author Peers

Author Last Decade Papers Cites
Subhash Sharma 879 649 333 5305 3591 171 13.2k
Naveen Donthu 67 6 193 9746 8294 156 21.4k
Nan Zhou 152 39 88 1680 2416 305 7.0k
C. Samuel Craig 281 79 355 2014 1480 105 5.5k
Shalini Talwar 541 97 483 2817 2622 143 7.2k
Barbara Gray 252 282 40 494 2721 103 9.2k
Choong‐Ki Lee 438 65 511 4475 9979 317 14.7k
John E. Hunter 86 3 43 864 3958 278 22.7k
Martin Wetzels 23 75 6153 7049 143 16.6k
Neil Anderson 415 155 155 578 1629 73 10.3k
Benjamin Schneider 32 8 4 2376 4520 93 18.6k

All Works

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Rankless by CCL
2026