Immediate Impact

78 standout
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Citing Papers

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
2 intermediate papers

Works of Stefan Güldenberg being referenced

The impact of brand authenticity on brand trust and SME growth: A CEO perspective
2012

Author Peers

Author Last Decade Papers Cites
Stefan Güldenberg 153 141 92 170 147 13 453
Damien McLoughlin 146 144 137 191 150 22 505
Matti Jaakkola 121 157 75 221 139 16 472
Elad Granot 141 126 60 161 175 16 451
Linda Orr 142 118 81 234 111 23 495
Fatima Wang 140 108 61 200 99 14 399
Roberto Friedmann 145 135 59 191 232 22 509
Ekaterina Nemkova 103 109 84 259 104 20 475
John Kehagias 147 185 46 170 181 12 474
Daniel Ruíz-Palomo 112 113 69 154 107 19 447
Volkan Yeniaras 181 118 75 167 124 26 460

All Works

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2026