Immediate Impact

65 standout
Sub-graph 1 of 20

Citing Papers

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
7 intermediate papers

Works of Seth Ketron being referenced

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology
2019
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
2018
and 1 more

Author Peers

Author Last Decade Papers Cites
Seth Ketron 358 237 137 154 40 652
Marco Pichierri 322 306 119 81 35 730
Ioannis Kareklas 407 300 159 100 25 795
Ha Kyung Lee 280 211 67 139 64 597
Shiri Melumad 299 413 80 145 19 726
James M. Leonhardt 234 358 85 58 33 697
Ralf van der Lans 431 310 93 68 29 769
Seeun Kim 340 398 101 81 43 776
P.E. Ketelaar 301 398 45 103 35 662
Jella Pfeiffer 235 221 148 302 46 796
Rumen Pozharliev 260 266 124 47 24 596

All Works

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Rankless by CCL
2026