Immediate Impact
65 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Works of Seth Ketron being referenced
Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology
2019
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
2018
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Seth Ketron | 358 | 237 | 137 | 154 | 40 | 652 | |
| Marco Pichierri | 322 | 306 | 119 | 81 | 35 | 730 | |
| Ioannis Kareklas | 407 | 300 | 159 | 100 | 25 | 795 | |
| Ha Kyung Lee | 280 | 211 | 67 | 139 | 64 | 597 | |
| Shiri Melumad | 299 | 413 | 80 | 145 | 19 | 726 | |
| James M. Leonhardt | 234 | 358 | 85 | 58 | 33 | 697 | |
| Ralf van der Lans | 431 | 310 | 93 | 68 | 29 | 769 | |
| Seeun Kim | 340 | 398 | 101 | 81 | 43 | 776 | |
| P.E. Ketelaar | 301 | 398 | 45 | 103 | 35 | 662 | |
| Jella Pfeiffer | 235 | 221 | 148 | 302 | 46 | 796 | |
| Rumen Pozharliev | 260 | 266 | 124 | 47 | 24 | 596 |
All Works
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