Sascha Steinmann

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective

How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research

Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation