Standout Papers

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Co... 2003 2026 2010 2018 2.3k
  1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)
    CB Bhattacharya, Sankar Sen Journal of Marketing
  2. Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)
    Shuili Du, CB Bhattacharya et al. International Journal of Management Reviews
  3. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)
    CB Bhattacharya, Sankar Sen California Management Review
  4. Drivers of consumer–brand identification (2012)
    Nicola Stokburger-Sauer, S. Ratneshwar et al. International Journal of Research in Marketing
  5. Why Do Consumers Buy Counterfeit Luxury Brands? (2009)
    Keith Wilcox, Hyeong Min Kim et al. Journal of Marketing Research

Immediate Impact

4 by Nobel laureates 5 from Science/Nature 73 standout
Sub-graph 1 of 16

Citing Papers

Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows
2019 Standout
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
2019 Standout
25 intermediate papers

Works of Sankar Sen being referenced

Are Two Reasons Better Than One? The Role of Appeal Type in Consumer Responses to Sustainable Products
2018
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
2004 Standout
and 10 more

Author Peers

Author Last Decade Papers Cites
Sankar Sen 6471 5151 3285 87 10.2k
CB Bhattacharya 7716 7467 3722 65 12.9k
Aron O’Cass 5721 3039 3911 153 11.0k
Frederick E. Webster 5791 6827 2507 79 13.9k
Tom J. Brown 5193 3421 2936 47 9.2k
Judy A. Siguaw 2808 2665 2658 83 8.3k
Robert W. Palmatier 5985 3484 4641 98 12.3k
Peter A. Dacin 4173 3492 2150 45 8.3k
Rajdeep Grewal 2970 3747 2214 113 9.1k
Aric Rindfleisch 3706 3150 2403 64 9.0k
Bodo B. Schlegelmilch 3899 3865 1863 160 8.7k

All Works

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Rankless by CCL
2026