Standout Papers
Immediate Impact
108 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
The differential impact of climate interventions along the political divide in 60 countries
2024 Standout
Works of Roobina Ohanian being referenced
The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
1991 Standout
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
1990 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Roobina Ohanian | 1883 | 48 | 391 | 2313 | 657 | 7 | 3.1k | |
| Marian Friestad | 2541 | 68 | 438 | 2284 | 417 | 14 | 3.7k | |
| Nora J. Rifon | 1469 | 26 | 315 | 1891 | 343 | 27 | 2.9k | |
| Andrew A. Mitchell | 2811 | 42 | 681 | 1979 | 367 | 28 | 3.9k | |
| Douglas M. Stayman | 2223 | 21 | 480 | 1602 | 415 | 22 | 3.0k | |
| George E. Belch | 3324 | 48 | 674 | 2504 | 621 | 42 | 4.8k | |
| Brian D. Till | 2760 | 41 | 572 | 2159 | 776 | 36 | 3.5k | |
| Lauren I. Labrecque | 1618 | 16 | 316 | 1821 | 195 | 36 | 3.1k | |
| Julie A. Edell | 1915 | 22 | 415 | 1251 | 273 | 17 | 2.7k | |
| David W. Schumann | 3074 | 62 | 935 | 2752 | 424 | 41 | 4.9k | |
| Sejung Marina Choi | 2723 | 43 | 670 | 3200 | 536 | 43 | 5.0k |
All Works
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