Standout Papers

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis 2006 2026 2012 2019 1.6k
  1. Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)
    Robert W. Palmatier, Rajiv P. Dant et al. SSRN Electronic Journal
  2. The Role of Customer Gratitude in Relationship Marketing (2009)
    Robert W. Palmatier, Cheryl Burke Jarvis et al. Journal of Marketing
  3. Review articles: purpose, process, and structure (2017)
    Robert W. Palmatier, Mark B. Houston et al. Journal of the Academy of Marketing Science
  4. A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance (2007)
    Robert W. Palmatier, Rajiv P. Dant et al. Journal of Marketing
  5. Data Privacy: Effects on Customer and Firm Performance (2016)
    Kelly D. Martin, Abhishek Borah et al. Journal of Marketing
  6. An Emerging Theory of Avatar Marketing (2021)
    Irina V. Kozlenkova, Haizhong Wang et al. Journal of Marketing
  7. Creating Effective Online Customer Experiences (2018)
    Alexander Bleier, Colleen M. Harmeling et al. Journal of Marketing
  8. Online influencer marketing (2022)
    Fine F. Leung, Flora F. Gu et al. Journal of the Academy of Marketing Science
  9. Digital technologies: tensions in privacy and data (2022)
    Sara Quach, Park Thaichon et al. Journal of the Academy of Marketing Science
  10. Influencer Marketing Effectiveness (2022)
    Fine F. Leung, Flora F. Gu et al. Journal of Marketing

Immediate Impact

1 from Science/Nature 92 standout
Sub-graph 1 of 18

Citing Papers

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28 intermediate papers

Works of Robert W. Palmatier being referenced

An Emerging Theory of Avatar Marketing
2021 Standout
An emerging theory of loyalty program dynamics
2020
and 17 more

Author Peers

Author Last Decade Papers Cites
Robert W. Palmatier 6112 4641 5985 98 12.3k
Gerald Zaltman 6648 4944 5651 106 14.3k
V. Kumar 6113 4440 8507 94 12.3k
Werner Reinartz 5332 3239 6614 69 11.0k
Kenneth R. Evans 7052 3438 4469 82 9.6k
Stephen Brown 8263 4553 7463 184 13.5k
David E. Bowen 8176 2866 3627 72 13.0k
Jagdip Singh 8832 4690 5253 101 14.3k
Shankar Ganesan 6815 3280 3962 35 11.4k
Ko de Ruyter 6100 5483 5515 121 12.0k
Wayne D. Hoyer 4676 5105 8562 112 13.9k

All Works

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Rankless by CCL
2026