Standout Papers

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Famili... 1994 2026 2004 2015 556
  1. Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)
    Robert J. Kent, Chris T. Allen Journal of Marketing

Immediate Impact

12 by Nobel laureates 4 from Science/Nature 71 standout
Sub-graph 1 of 22

Citing Papers

Artificial intelligence and illusions of understanding in scientific research
2024 StandoutNature
Expasy, the Swiss Bioinformatics Resource Portal, as designed by its users
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2 intermediate papers

Works of Robert J. Kent being referenced

The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries
2001
An Anchoring and Adjustment Model of Purchase Quantity Decisions
1998

Author Peers

Author Last Decade Papers Cites
Robert J. Kent 1418 898 222 374 29 2.1k
Catherine Cole 1302 665 227 441 50 2.5k
Stijn M. J. van Osselaer 1543 1029 272 507 55 2.5k
Paul W. Miniard 1425 1016 105 376 52 2.2k
Peter R. Darke 1506 1245 201 531 50 2.7k
Joel B. Cohen 1244 880 113 535 60 2.4k
C. Moreau 1317 786 140 391 30 2.5k
Carl Obermiller 1619 1058 112 340 40 2.4k
Gita Venkataramani Johar 1638 1322 287 315 87 2.8k
Aimée Drolet 1135 988 156 586 49 2.7k
Debora V. Thompson 1044 692 114 302 24 1.9k

All Works

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