Standout Papers

Delight by Design: The Role of Hedonic Versus Utilitarian Benefits 2008 2026 2014 2020 584
  1. Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)
    Ravindra Chitturi, Rajagopal Raghunathan et al. Journal of Marketing
  2. Delight by Design: The Role of Hedonic versus Utilitarian Benefits (2008)
    Ravindra Chitturi, Rajagopal Raghunathan et al. Journal of Marketing

Immediate Impact

50 standout
Sub-graph 1 of 23

Citing Papers

The potential of generative AI for personalized persuasion at scale
2024 Standout
The Caring Machine: Feeling AI for Customer Care
2023 Standout
2 intermediate papers

Works of Ravindra Chitturi being referenced

Delight by Design: The Role of Hedonic versus Utilitarian Benefits
2008 Standout
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
2008 Standout

Author Peers

Author Last Decade Papers Cites
Ravindra Chitturi 1170 242 599 544 11 1.6k
Kelly Tian 1321 294 880 407 12 1.9k
Gary L. Hunter 1191 225 833 541 17 1.9k
Olli T. Ahtola 1374 195 808 656 13 2.0k
Laurie A. Babin 879 156 570 297 23 1.3k
Clark Leavitt 1046 200 857 251 16 1.8k
Paula Fitzgerald Bone 1046 315 747 421 28 1.7k
Dennis W. Rook 1626 207 570 375 10 2.0k
Rosellina Ferraro 1317 311 748 324 20 1.9k
Nancy J. Sirianni 1100 252 783 658 23 1.8k
Haim Mano 1256 319 802 902 23 2.1k

All Works

Loading papers...

Rankless by CCL
2026