Standout Papers
Immediate Impact
58 standout
Citing Papers
Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Works of Ravi Pappu being referenced
Celebrity endorsement, brand credibility and brand equity
2011 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Ravi Pappu | 2111 | 1478 | 742 | 26 | 2.6k | |
| Ashlee Humphreys | 1268 | 1239 | 547 | 33 | 2.6k | |
| Dwane H. Dean | 1642 | 1140 | 710 | 28 | 2.4k | |
| Julie A. Ruth | 1917 | 1293 | 787 | 36 | 2.7k | |
| Harold F. Koenig | 1484 | 1530 | 920 | 23 | 2.5k | |
| Susan Spiggle | 1291 | 841 | 586 | 16 | 2.4k | |
| Markus Giesler | 1336 | 1070 | 431 | 45 | 2.5k | |
| Nadine Hennigs | 1847 | 1040 | 569 | 35 | 2.4k | |
| Michael J. Etzel | 1428 | 1288 | 583 | 32 | 2.4k | |
| Chris Pullig | 1708 | 1426 | 833 | 34 | 3.0k | |
| David M. Boush | 1640 | 1072 | 459 | 20 | 2.1k |
All Works
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