Standout Papers

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model 2018 2026 2020 2023 268
  1. Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model (2018)
    Min Xiao, Rang Wang et al. Journal of Media Business Studies

Immediate Impact

77 standout
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Citing Papers

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
7 intermediate papers

Works of Rang Wang being referenced

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
2018 Standout

Author Peers

Author Last Decade Papers Cites
Rang Wang 340 127 162 13 453
Min Xiao 344 48 145 12 401
Nils S. Borchers 380 174 128 21 485
Hongjin Shim 381 108 54 16 495
Steven McClung 228 236 88 18 488
Ekin Pehlivan 374 91 198 19 463
Hsin‐Chen Lin 329 75 190 15 449
Andrew Lipsman 388 82 209 10 446
Ferrán Sabaté 312 101 126 22 478
Antonio Cañabate 307 98 124 13 407
Sema Misci Kip 315 101 129 7 387

All Works

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2026