Andrew Lipsman

708 total citations · 1 hit paper
11 papers, 502 citations indexed

About

Andrew Lipsman is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, Andrew Lipsman has authored 11 papers receiving a total of 502 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 2 papers in Communication and 2 papers in Marketing. Recurrent topics in Andrew Lipsman's work include Digital Marketing and Social Media (6 papers), Media Studies and Communication (2 papers) and Consumer Retail Behavior Studies (2 papers). Andrew Lipsman is often cited by papers focused on Digital Marketing and Social Media (6 papers), Media Studies and Communication (2 papers) and Consumer Retail Behavior Studies (2 papers). Andrew Lipsman collaborates with scholars based in Israel. Andrew Lipsman's co-authors include Michael W. Rich and Gian M. Fulgoni and has published in prestigious journals such as Journal of Advertising Research.

In The Last Decade

Andrew Lipsman

11 papers receiving 450 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Power of “Like”

2012 352 citations Andrew Lipsman, Michael W. Rich et al. Journal of Advertising Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Andrew Lipsman Israel	8	433	222	159	89	57	11	502
Hsin‐Chen Lin Canada	8	370 0.9×	212 1.0×	95 0.6×	78 0.9×	73 1.3×	16	504
Melanie Dempsey Canada	4	368 0.8×	183 0.8×	103 0.6×	89 1.0×	65 1.1×	4	435
Sun-Jae Doh South Korea	4	365 0.8×	200 0.9×	164 1.0×	47 0.5×	87 1.5×	8	399
Manuela López Spain	13	430 1.0×	281 1.3×	155 1.0×	60 0.7×	98 1.7×	28	570
Antonio Cañabate Spain	5	344 0.8×	134 0.6×	87 0.5×	104 1.2×	34 0.6×	17	464
Jason Weismueller Australia	3	345 0.8×	169 0.8×	101 0.6×	49 0.6×	34 0.6×	5	408
Sema Misci Kip Türkiye	5	364 0.8×	144 0.6×	88 0.6×	110 1.2×	24 0.4×	7	450
Erin Steffes United States	9	323 0.7×	203 0.9×	142 0.9×	95 1.1×	113 2.0×	18	511
Hamidreza Shahbaznezhad New Zealand	5	299 0.7×	106 0.5×	106 0.7×	78 0.9×	30 0.5×	13	412
Benedikt Jahn Germany	5	518 1.2×	322 1.5×	220 1.4×	64 0.7×	192 3.4×	8	573

Countries citing papers authored by Andrew Lipsman

Since Specialization

Citations

This map shows the geographic impact of Andrew Lipsman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andrew Lipsman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andrew Lipsman more than expected).

Fields of papers citing papers by Andrew Lipsman

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andrew Lipsman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andrew Lipsman. The network helps show where Andrew Lipsman may publish in the future.

Co-authorship network of co-authors of Andrew Lipsman

This figure shows the co-authorship network connecting the top 25 collaborators of Andrew Lipsman. A scholar is included among the top collaborators of Andrew Lipsman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Andrew Lipsman. Andrew Lipsman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

11 of 11 papers shown

1.

Lipsman, Andrew. (2019). How Amazon Will Revolutionize The Future of Television Advertising. Journal of Advertising Research. 59(3). 259–262. 2 indexed citations

2.

Fulgoni, Gian M. & Andrew Lipsman. (2017). Measuring Television In the Programmatic Age. Journal of Advertising Research. 57(1). 10–14. 6 indexed citations

3.

Fulgoni, Gian M. & Andrew Lipsman. (2017). Are You Using the Right Mobile Advertising Metrics?. Journal of Advertising Research. 57(3). 245–249. 8 indexed citations

4.

Fulgoni, Gian M., et al.. (2017). Measuring the Effectiveness of Branded Content across Television and Digital Platforms. Journal of Advertising Research. 57(4). 362–367. 8 indexed citations

5.

Fulgoni, Gian M. & Andrew Lipsman. (2017). The Downside of Digital Word of Mouth And the Pursuit of Media Quality. Journal of Advertising Research. 57(2). 127–131. 25 indexed citations

6.

Fulgoni, Gian M. & Andrew Lipsman. (2016). The Future of Retail Is Mobile. Journal of Advertising Research. 56(4). 346–351. 17 indexed citations

7.

Fulgoni, Gian M., et al.. (2016). The Power of Political Advertising: Lessons for Practitioners. Journal of Advertising Research. 56(3). 239–244. 19 indexed citations

8.

Fulgoni, Gian M. & Andrew Lipsman. (2015). Digital Word of Mouth and Its Offline Amplification. Journal of Advertising Research. 55(1). 18–21. 16 indexed citations

9.

Fulgoni, Gian M. & Andrew Lipsman. (2014). Digital Game Changers. Journal of Advertising Research. 54(1). 11–16. 46 indexed citations

10.

Lipsman, Andrew, et al.. (2012). The power of like 2: how social marketing works. 3 indexed citations

11.

Lipsman, Andrew, et al.. (2012). The Power of “Like”. Journal of Advertising Research. 52(1). 40–52. 352 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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