Immediate Impact
9 by Nobel laureates 7 from Science/Nature 79 standout
Citing Papers
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Works of Phillip Nelson being referenced
Advertising as Information
1974 Standout
Information and Consumer Behavior
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Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Phillip Nelson | 1831 | 135 | 1725 | 3522 | 25 | 6.1k | |
| Akshay R. Rao | 2376 | 34 | 829 | 4634 | 46 | 7.1k | |
| Stephen J. Hoch | 1943 | 25 | 1643 | 5371 | 54 | 8.7k | |
| Tülin Erdem | 2284 | 16 | 1402 | 5055 | 60 | 6.6k | |
| Peter R. Dickson | 1266 | 28 | 1050 | 3516 | 83 | 7.1k | |
| Allan D. Shocker | 1190 | 13 | 1123 | 3219 | 51 | 5.3k | |
| Donald R. Lichtenstein | 2253 | 15 | 615 | 5712 | 52 | 7.5k | |
| Russell S. Winer | 1484 | 34 | 1588 | 4774 | 109 | 7.3k | |
| Leigh McAlister | 1241 | 8 | 967 | 3624 | 63 | 5.2k | |
| Girish Punj | 1560 | 40 | 582 | 2279 | 44 | 4.6k | |
| Kusum L. Ailawadi | 931 | 8 | 1142 | 4436 | 56 | 5.2k |
All Works
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