Immediate Impact
1 by Nobel laureates 1 from Science/Nature 58 standout
Citing Papers
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
2022 Standout
Influencer Marketing Effectiveness
2022 Standout
Works of Minhi Hahn being referenced
Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model
1994
Advertising Cost Interactions and the Optimality of Pulsing
1991
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Minhi Hahn | 335 | 184 | 151 | 19 | 601 | |
| Lyman E. Ostlund | 248 | 183 | 134 | 20 | 578 | |
| Shahid Nawaz | 155 | 185 | 118 | 31 | 549 | |
| Bruce C.Y. Lee | 401 | 185 | 110 | 21 | 651 | |
| Muddasar Ghani Khwaja | 273 | 296 | 83 | 39 | 637 | |
| Ronald W. Niedrich | 463 | 219 | 74 | 12 | 682 | |
| Ying‐Kai Liao | 229 | 235 | 64 | 14 | 648 | |
| Isaac M. Dinner | 301 | 247 | 42 | 15 | 654 | |
| Piet Vanden Abeele | 360 | 135 | 110 | 22 | 659 | |
| Tobias Kraemer | 224 | 229 | 68 | 19 | 592 | |
| Nathan M. Fong | 495 | 290 | 59 | 19 | 730 |
All Works
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