Immediate Impact
63 standout
Citing Papers
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms
2024 Standout
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Works of Ming Ouyang being referenced
Does advertising create sustained firm value? The capitalization of brand intangible
2008
Purchasing pirated software: an initial examination of Chinese consumers
2005
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Ming Ouyang | 222 | 45 | 56 | 104 | 9 | 305 | |
| H. Lee Mathews | 157 | 63 | 58 | 87 | 13 | 319 | |
| Olivier Rubel | 165 | 81 | 76 | 101 | 14 | 323 | |
| Hao Zhao | 200 | 58 | 88 | 49 | 9 | 284 | |
| Liwu Hsu | 131 | 30 | 100 | 124 | 8 | 316 | |
| Ying‐Chan Tang | 143 | 24 | 66 | 107 | 7 | 289 | |
| Rohail Ashraf | 130 | 25 | 62 | 119 | 10 | 315 | |
| Hang T. Nguyen | 97 | 40 | 78 | 114 | 15 | 313 | |
| Ofer Mintz | 155 | 32 | 72 | 93 | 15 | 284 | |
| Subramanian Balachander | 281 | 39 | 72 | 149 | 7 | 337 | |
| María Jesús Santa-María | 120 | 101 | 110 | 173 | 14 | 367 |
All Works
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