Immediate Impact

66 standout
Sub-graph 1 of 23

Citing Papers

Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
2024 Standout
3 intermediate papers

Works of Michael Schade being referenced

Traditional or ‘instafamous’ celebrity? Role of origin of fame in social media influencer marketing
2021
Consumers’ online brand-related activities (COBRAs) on SNS brand pages
2019
and 1 more

Author Peers

Author Last Decade Papers Cites
Michael Schade 211 234 28 93 19 354
Kaleel Rahman 287 248 45 109 30 401
Komal Nagar 200 152 32 96 22 363
Oliver Schnittka 227 268 29 80 30 386
Mohamed H. Elsharnouby 251 235 40 110 18 332
Juan Mundel 224 193 21 51 22 333
Anandakuttan B. Unnithan 248 198 46 103 18 382
Leonor Vacas de Carvalho 275 256 32 81 9 367
Jiska Eelen 237 276 16 91 15 377
D. Israel 260 209 23 41 16 347
Agnès Helme-Guizon 173 193 24 74 21 314

All Works

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Rankless by CCL
2026