Immediate Impact
66 standout
Citing Papers
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
2024 Standout
Works of Michael Schade being referenced
Traditional or ‘instafamous’ celebrity? Role of origin of fame in social media influencer marketing
2021
Consumers’ online brand-related activities (COBRAs) on SNS brand pages
2019
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Michael Schade | 211 | 234 | 28 | 93 | 19 | 354 | |
| Kaleel Rahman | 287 | 248 | 45 | 109 | 30 | 401 | |
| Komal Nagar | 200 | 152 | 32 | 96 | 22 | 363 | |
| Oliver Schnittka | 227 | 268 | 29 | 80 | 30 | 386 | |
| Mohamed H. Elsharnouby | 251 | 235 | 40 | 110 | 18 | 332 | |
| Juan Mundel | 224 | 193 | 21 | 51 | 22 | 333 | |
| Anandakuttan B. Unnithan | 248 | 198 | 46 | 103 | 18 | 382 | |
| Leonor Vacas de Carvalho | 275 | 256 | 32 | 81 | 9 | 367 | |
| Jiska Eelen | 237 | 276 | 16 | 91 | 15 | 377 | |
| D. Israel | 260 | 209 | 23 | 41 | 16 | 347 | |
| Agnès Helme-Guizon | 173 | 193 | 24 | 74 | 21 | 314 |
All Works
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