Komal Nagar

598 total citations
23 papers, 430 citations indexed

About

Komal Nagar is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Komal Nagar has authored 23 papers receiving a total of 430 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 13 papers in Sociology and Political Science and 7 papers in Information Systems and Management. Recurrent topics in Komal Nagar's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (7 papers). Komal Nagar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (7 papers). Komal Nagar collaborates with scholars based in India, Russia and Fiji. Komal Nagar's co-authors include V. S. Chauhan and Gurmeet Singh and has published in prestigious journals such as Journal of Consumer Marketing, British Food Journal and Journal of Marketing Communications.

In The Last Decade

Komal Nagar

22 papers receiving 391 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Komal Nagar India 10 228 173 119 56 55 23 430
Bernardo Figueiredo Australia 12 329 1.4× 218 1.3× 119 1.0× 29 0.5× 32 0.6× 42 574
Christina S. Simmers United States 10 225 1.0× 181 1.0× 191 1.6× 93 1.7× 23 0.4× 15 441
Hyun-ju Choi South Korea 12 123 0.5× 199 1.2× 100 0.8× 64 1.1× 68 1.2× 32 481
Sidney Anderson United States 9 209 0.9× 89 0.5× 119 1.0× 45 0.8× 43 0.8× 19 386
Robert Paul Jones United States 15 175 0.8× 246 1.4× 115 1.0× 44 0.8× 57 1.0× 41 485
Jung‐Hua Chang Taiwan 10 190 0.8× 223 1.3× 183 1.5× 85 1.5× 60 1.1× 17 479
Maria Golubovskaya Australia 11 131 0.6× 223 1.3× 162 1.4× 20 0.4× 57 1.0× 14 461
Stephan Vom Dahl United Kingdom 14 127 0.6× 187 1.1× 37 0.3× 50 0.9× 39 0.7× 29 454
Carl A. Boger United States 11 162 0.7× 301 1.7× 95 0.8× 20 0.4× 46 0.8× 34 480
Brian R. Kinard United States 11 280 1.2× 217 1.3× 200 1.7× 59 1.1× 39 0.7× 19 479

Countries citing papers authored by Komal Nagar

Since Specialization
Citations

This map shows the geographic impact of Komal Nagar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Komal Nagar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Komal Nagar more than expected).

Fields of papers citing papers by Komal Nagar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Komal Nagar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Komal Nagar. The network helps show where Komal Nagar may publish in the future.

Co-authorship network of co-authors of Komal Nagar

This figure shows the co-authorship network connecting the top 25 collaborators of Komal Nagar. A scholar is included among the top collaborators of Komal Nagar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Komal Nagar. Komal Nagar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
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2.
Nagar, Komal, et al.. (2024). Is S(He) My Friend or Servant: Exploring Customers’ Attitudes Toward Anthropomorphic Voice Assistants. Services Marketing Quarterly. 45(4). 513–540. 3 indexed citations
3.
Nagar, Komal. (2023). Customer Satisfaction with Telephone-Based Self-Service Technology: Investigating the Role of ‘Gender’ of the Voice Assistant. Journal of Marketing Communications. 30(8). 1013–1038. 5 indexed citations
4.
Nagar, Komal, et al.. (2021). Mediating Effect of WhatsApp Addiction Between Social Loneliness and Preference for Online Social Interaction: A Cross-cultural Study. Global Business Review. 26(5). 1216–1238. 2 indexed citations
5.
Nagar, Komal. (2021). Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation. Journal of Consumer Marketing. 38(6). 679–691. 4 indexed citations
6.
Nagar, Komal. (2020). Representation of women managers in hospitality and tourism: a content analysis of related magazine articles. Gender in Management An International Journal. 36(3). 329–348. 9 indexed citations
7.
Nagar, Komal. (2020). An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour. Journal of Food Products Marketing. 26(7). 499–520. 11 indexed citations
8.
Nagar, Komal, et al.. (2019). Modelling the Effects of Materialism, Ethics and Variety-Seeking Behaviour on Counterfeit Consumption of Young Consumers. Global Business Review. 22(4). 996–1009. 7 indexed citations
9.
Nagar, Komal, et al.. (2018). Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective. FIIB Business Review. 7(4). 304–315. 5 indexed citations
10.
Nagar, Komal. (2017). Support for the underdog brand biography: Effects on consumer attitude and behavior. Journal of Marketing Communications. 25(5). 477–493. 17 indexed citations
11.
Nagar, Komal. (2017). Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions. IIM Kozhikode Society & Management Review. 7(1). 1–12. 4 indexed citations
12.
Nagar, Komal. (2016). Drivers of E-store Patronage Intentions: Choice Overload, Internet Shopping Anxiety, and Impulse Purchase Tendency. Journal of Internet Commerce. 15(2). 97–124. 38 indexed citations
13.
Nagar, Komal. (2016). Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers. Journal of Global Fashion Marketing. 7(4). 278–290. 4 indexed citations
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Nagar, Komal. (2016). Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit. Vikalpa The Journal for Decision Makers. 41(2). 149–167. 10 indexed citations
16.
Nagar, Komal. (2015). Consumers’ Evaluation of Ad-Brand Congruity in Comparative Advertising. Journal of International Consumer Marketing. 27(3). 253–276. 7 indexed citations
17.
Nagar, Komal, et al.. (2015). Examining Linkages between Brand Image and Purchase Intention of Green Products: The Moderating Role of Perceived Benefits. FIIB Business Review. 4(2). 63–72. 9 indexed citations
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Nagar, Komal. (2009). Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments. Vision The Journal of Business Perspective. 13(4). 35–48. 33 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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