Standout Papers

Users of the world, unite! The challenges and opportunities of Social Media 2009 2026 2014 2020 8.2k
  1. Users of the world, unite! The challenges and opportunities of Social Media (2009)
    Andreas Kaplan, Michael Haenlein Business Horizons
  2. Digital transformation: A multidisciplinary reflection and research agenda (2019)
    Peter C. Verhoef, Thijs Broekhuizen et al. Journal of Business Research
  3. An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)
    Werner Reinartz, Michael Haenlein et al. International Journal of Research in Marketing
  4. Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence (2018)
    Andreas Kaplan, Michael Haenlein Business Horizons
  5. A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence (2019)
    Michael Haenlein, Andreas Kaplan California Management Review
  6. Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)
    Edward C. Malthouse, Michael Haenlein et al. Journal of Interactive Marketing
  7. Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster (2016)
    Andreas Kaplan, Michael Haenlein Business Horizons
  8. Rulers of the world, unite! The challenges and opportunities of artificial intelligence (2019)
    Andreas Kaplan, Michael Haenlein Business Horizons
  9. Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. (2020)
    Michael Haenlein et al. California Management Review
  10. The merchants of meta: A research agenda to understand the future of retailing in the metaverse (2023)
    Kelly Hewett, Michael Haenlein et al. Journal of Retailing
  11. How artificial intelligence will affect the future of retailing (2021)
    Abhijit Guha, Dhruv Grewal et al. Journal of Retailing

Immediate Impact

2 from Science/Nature 118 standout
Sub-graph 1 of 17

Citing Papers

AI revolutionizing industries worldwide: A comprehensive overview of its diverse applications
2024 Standout
AI generates covertly racist decisions about people based on their dialect
2024 StandoutNature
2 intermediate papers

Works of Michael Haenlein being referenced

A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence
2019 Standout
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
2018 Standout

Author Peers

Author Last Decade Papers Cites
Michael Haenlein 9228 4130 2134 3273 74 18.8k
Ned Kock 5216 3346 2906 2993 143 14.7k
Wynne W. Chin 6790 3837 4762 6728 93 19.0k
Ritu Agarwal 7981 2637 2667 8492 136 18.0k
Andreas Kaplan 7898 2778 1363 2596 48 14.0k
Amandeep Dhir 8016 7146 2007 3427 259 19.7k
Jeremy Morris 9308 3232 2570 13380 81 24.3k
Peter Todd 7742 3376 3167 10731 37 17.0k
Paul A. Pavlou 9359 5345 3536 7951 189 19.2k
Arvind Malhotra 3804 3212 4175 4068 73 12.4k
Roger C. Mayer 7821 2024 8134 4008 31 20.4k

All Works

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Rankless by CCL
2026