Immediate Impact
45 standout
Citing Papers
Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Works of Mazzini Muda being referenced
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
2021
Breaking through the Clutter in Media Environment: How Do Celebrities Help?
2012
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Mazzini Muda | 308 | 220 | 114 | 15 | 406 | |
| Rebecca A. VanMeter | 249 | 146 | 92 | 10 | 372 | |
| Candy Lim Chiu | 165 | 160 | 142 | 17 | 353 | |
| Mauro José de Oliveira | 323 | 198 | 177 | 15 | 439 | |
| Şebnem Burnaz | 156 | 206 | 120 | 25 | 435 | |
| Sony Kusumasondjaja | 345 | 215 | 115 | 15 | 437 | |
| Susan K. Harmon | 165 | 131 | 80 | 15 | 355 | |
| Yusuf Bilgin | 258 | 175 | 74 | 20 | 340 | |
| Ellen Eun Kyoo Kim | 269 | 178 | 83 | 8 | 384 | |
| D. Israel | 209 | 260 | 53 | 16 | 347 | |
| Sonal Purohit | 241 | 239 | 136 | 23 | 436 |
All Works
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