Mazzini Muda

863 total citations
21 papers, 559 citations indexed

About

Mazzini Muda is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Mazzini Muda has authored 21 papers receiving a total of 559 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 14 papers in Marketing and 5 papers in Information Systems and Management. Recurrent topics in Mazzini Muda's work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Technology Adoption and User Behaviour (5 papers). Mazzini Muda is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Technology Adoption and User Behaviour (5 papers). Mazzini Muda collaborates with scholars based in Malaysia. Mazzini Muda's co-authors include Muhammad Iskandar Hamzah, Rosidah Musa, Rohani Mohd, Lennora Putit, Halimahton Borhan, Faridah Hassan, Ramli Musa, Khulida Kirana Yahya, Nur Ashida Salim and Zuhaila Mat Yasin and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Research in Interactive Marketing and Procedia Economics and Finance.

In The Last Decade

Mazzini Muda

21 papers receiving 522 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mazzini Muda Malaysia 10 425 303 142 74 58 21 559
Aditya Shankar Mishra India 10 431 1.0× 486 1.6× 302 2.1× 75 1.0× 33 0.6× 19 758
Shafig Al-Haddad Jordan 12 314 0.7× 209 0.7× 181 1.3× 80 1.1× 44 0.8× 45 536
D. Israel India 10 250 0.6× 295 1.0× 67 0.5× 83 1.1× 27 0.5× 19 469
Jay Trivedi India 12 532 1.3× 406 1.3× 208 1.5× 116 1.6× 33 0.6× 26 716
Harsandaldeep Kaur India 12 397 0.9× 385 1.3× 176 1.2× 214 2.9× 32 0.6× 29 627
Rachel Smith United States 9 246 0.6× 256 0.8× 124 0.9× 260 3.5× 41 0.7× 18 605
François Marticotte Canada 5 473 1.1× 424 1.4× 178 1.3× 194 2.6× 108 1.9× 9 675
Holly A. Syrdal United States 9 367 0.9× 359 1.2× 133 0.9× 97 1.3× 13 0.2× 15 607
Catherine Frethey‐Bentham New Zealand 8 360 0.8× 203 0.7× 121 0.9× 75 1.0× 14 0.2× 18 528
İrem Eren Erdoğmuş Türkiye 9 395 0.9× 314 1.0× 156 1.1× 148 2.0× 41 0.7× 15 566

Countries citing papers authored by Mazzini Muda

Since Specialization
Citations

This map shows the geographic impact of Mazzini Muda's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mazzini Muda with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mazzini Muda more than expected).

Fields of papers citing papers by Mazzini Muda

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mazzini Muda. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mazzini Muda. The network helps show where Mazzini Muda may publish in the future.

Co-authorship network of co-authors of Mazzini Muda

This figure shows the co-authorship network connecting the top 25 collaborators of Mazzini Muda. A scholar is included among the top collaborators of Mazzini Muda based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mazzini Muda. Mazzini Muda is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Musa, Rosidah, et al.. (2024). Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence. ˜The œEuropean Proceedings of Social & Behavioural Sciences. 133. Nor Azri Sharizal Abu–770. 1 indexed citations
2.
Mohamad, Hasmaini, Mazzini Muda, Nur Ashida Salim, Zuhaila Mat Yasin, & Kanendra Naidu. (2022). Islanding Detection Based on Rate of Change of Frequency over Active Power and PQ Load Insertion for Synchronous Distributed Generation. 1–6. 2 indexed citations
3.
4.
Muda, Mazzini, et al.. (2021). The Relationship between Customer Brand Engagement and Brand Loyalty for Local Car Brands in Malaysia. International Journal of Academic Research in Business and Social Sciences. 11(6). 3 indexed citations
5.
Muda, Mazzini & Muhammad Iskandar Hamzah. (2021). Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention. Journal of Research in Interactive Marketing. 15(3). 441–459. 127 indexed citations
6.
Muda, Mazzini, et al.. (2021). Retail halal control points - which control process can be applied digitally?. SHILAP Revista de lepidopterología. 31(1). 41–52. 1 indexed citations
7.
8.
Muda, Mazzini, Rosidah Musa, & Lennora Putit. (2017). Celebrity Endorsement in Advertising: A double-edged Sword. 2(3). 21–32. 20 indexed citations
9.
Muda, Mazzini, et al.. (2016). Online Purchase Behavior of Generation Y in Malaysia. Procedia Economics and Finance. 37. 292–298. 78 indexed citations
10.
Mohd, Rohani, et al.. (2016). Malay Owner Managers of SMEs: The Typology. Procedia Economics and Finance. 37. 86–92. 1 indexed citations
11.
Muda, Mazzini, et al.. (2016). A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction. Procedia Economics and Finance. 37. 176–182. 65 indexed citations
12.
Putit, Lennora, et al.. (2016). Linking ‘Halal’ Friendly Hotel Attributes and Customer Satisfaction:The Islamic Tourism Sector. Journal of Emerging Economies and Islamic Research. 4(4). 43–43. 16 indexed citations
13.
Musa, Rosidah, et al.. (2016). The Antecedents of Brand Experience within the National Automotive Industry. Procedia Economics and Finance. 37. 317–323. 13 indexed citations
14.
Musa, Rosidah, et al.. (2016). Reconceptualisation of Customer Experience Quality (CXQ) Measurement Scale. Procedia Economics and Finance. 37. 299–303. 6 indexed citations
15.
Muda, Mazzini, et al.. (2016). The Impact of User – Generated Content (UGC) on Product Reviews towards Online Purchasing – A Conceptual Framework. Procedia Economics and Finance. 37. 337–342. 95 indexed citations
16.
Mohd, Rohani, et al.. (2014). The Important Role of Self-Efficacy in Determining Entrepreneurial Orientations of Malay Small Scale Entrepreneurs in Malaysia. SHILAP Revista de lepidopterología. 21. 10 indexed citations
17.
Muda, Mazzini, et al.. (2014). Celebrity Entrepreneur Endorsement and Advertising Effectiveness. Procedia - Social and Behavioral Sciences. 130. 11–20. 69 indexed citations
18.
Muda, Mazzini, Rosidah Musa, & Lennora Putit. (2012). Breaking through the Clutter in Media Environment: How Do Celebrities Help?. Procedia - Social and Behavioral Sciences. 42. 374–382. 31 indexed citations
19.
20.
Muda, Mazzini, Ramli Musa, & Lennora Putit. (2010). Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model. 2. 635–640. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026