Immediate Impact
69 standout
Citing Papers
Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Works of Markus Wohlfeil being referenced
“Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress
2011
Communicating brands through engagement with ‘lived’ experiences
2006
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Markus Wohlfeil | 169 | 150 | 39 | 69 | 16 | 257 | |
| Henry A. Laskey | 215 | 161 | 53 | 57 | 13 | 309 | |
| Ronald E. Taylor | 157 | 130 | 48 | 37 | 16 | 293 | |
| Michelle F. Weinberger | 194 | 175 | 51 | 53 | 16 | 335 | |
| Humberto Valencia | 221 | 117 | 88 | 52 | 13 | 331 | |
| Jean‐Marc Lehu | 190 | 166 | 43 | 29 | 26 | 272 | |
| Robert S. Heiser | 177 | 139 | 45 | 58 | 16 | 283 | |
| Juan Mundel | 224 | 193 | 20 | 51 | 22 | 333 | |
| Wendy Gordon | 110 | 87 | 24 | 45 | 12 | 254 | |
| Susan M. Petroshius | 231 | 108 | 32 | 73 | 9 | 310 | |
| Darrell Blaine Lucas | 129 | 95 | 30 | 34 | 13 | 267 |
All Works
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