Immediate Impact

56 standout
Sub-graph 1 of 25

Citing Papers

Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
3 intermediate papers

Works of Marko Merisavo being referenced

An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising
2007

Author Peers

Author Last Decade Papers Cites
Marko Merisavo 297 219 82 182 8 357
Colin Strong 278 229 63 162 5 354
Carole Bonanni 227 216 127 114 11 350
Ray L. Benedicktus 253 146 144 236 6 411
Alexander Muk 271 216 59 147 10 355
Lu Zhao 297 157 78 201 11 407
Shiree Treleaven-Hassard 266 186 94 197 8 398
Chetna Kudeshia 285 131 52 227 7 350
Xiaolei Yu 240 105 85 235 8 379
Loredana Di Pietro 273 138 60 178 16 377
Zainah Qasem 246 163 78 153 7 333

All Works

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Rankless by CCL
2026