Standout Papers

Agency Relationships in Marketing: A Review of the Implications and Applications of Agency an... 1992 2026 2003 2014 733
  1. Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)
    Mark Bergen, Shantanu Dutta et al. Journal of Marketing

Immediate Impact

2 by Nobel laureates 86 standout
Sub-graph 1 of 14

Citing Papers

Artificial intelligence and the changing sources of competitive advantage
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9 intermediate papers

Works of Mark Bergen being referenced

Scanning dynamic competitive landscapes: a market‐based and resource‐based framework
2003
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories
1992 Standout
and 4 more

Author Peers

Author Last Decade Papers Cites
Mark Bergen 1620 1287 2133 53 4.4k
Shantanu Dutta 1343 1305 2540 69 4.8k
Anne T. Coughlan 1402 844 1712 48 3.6k
Kurt Ernst Weil 725 851 3005 32 5.5k
Wujin Chu 1109 444 1739 60 3.6k
Steven A. Lippman 880 2045 2153 86 5.9k
Curtis M. Grimm 929 1066 4382 94 6.3k
Ekrem Tatoğlu 897 754 3615 132 6.3k
Duncan Simester 2070 1059 764 74 3.7k
Alfred A. Marcus 1357 855 2804 99 4.6k
David B. Montgomery 1591 1655 3418 127 6.5k

All Works

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2026