Immediate Impact
60 standout
Citing Papers
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Marc Mazodier being referenced
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
2018
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
2018
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Marc Mazodier | 354 | 259 | 82 | 109 | 24 | 476 | |
| Rama Yelkur | 351 | 243 | 56 | 44 | 22 | 513 | |
| Sunkyu Jun | 305 | 240 | 66 | 98 | 25 | 573 | |
| Caleb H. Tse | 224 | 215 | 161 | 60 | 18 | 499 | |
| Jikyeong Kang | 289 | 154 | 104 | 49 | 17 | 527 | |
| Dennis Sandler | 331 | 217 | 183 | 136 | 17 | 547 | |
| Suresh Sood | 266 | 251 | 63 | 78 | 20 | 490 | |
| Yunjae Cheong | 299 | 246 | 48 | 79 | 39 | 491 | |
| Jeffrey J. Stoltman | 317 | 188 | 65 | 33 | 24 | 496 | |
| Douglas L. Fugate | 303 | 157 | 50 | 72 | 25 | 526 | |
| Haseeb Shabbir | 193 | 247 | 72 | 33 | 25 | 474 |
All Works
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