Standout Papers

Machine learning and AI in marketing – Connecting computing power to human insights 2020 2026 2022 2024265
  1. Machine learning and AI in marketing – Connecting computing power to human insights (2020)
    Liye Ma, Baohong Sun International Journal of Research in Marketing

Immediate Impact

1 by Nobel laureates 67 standout
Sub-graph 1 of 20

Citing Papers

How to build a competitive advantage for your brand using generative AI
2024 Standout
Sustainable AI-based production agriculture: Exploring AI applications and implications in agricultural practices
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1 intermediate paper

Works of Liye Ma being referenced

Machine learning and AI in marketing – Connecting computing power to human insights
2020 Standout
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
2016

Author Peers

Author Last Decade Papers Cites
Liye Ma 599 189 587 240 30 1.2k
Monic Sun 755 211 624 239 26 1.2k
Yaniv Dover 392 143 657 111 26 981
Peng Huang 525 119 535 374 37 1.4k
Ling Liu 275 201 493 144 32 958
Gal Oestreicher-Singer 446 163 632 156 44 1.1k
Shibo Li 812 205 395 158 26 1.2k
Arnaud De Bruyn 458 132 682 87 24 1.2k
Florian Stahl 415 123 403 192 45 905
Robert F. Easley 340 185 365 227 32 1.1k
Mayukh Dass 455 82 445 219 53 1.1k

All Works

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Rankless by CCL
2026